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The increase in beer consumption has generated an increasing interest in the inputs that are needed to produce a quality product. One of the main inputs used in the production of beer is hop, which adds bitterness and aroma to the beer. Hop is not produced commercially in Chile, it is mainly imported from the United States, therefore this study aimed to assess the economic feasibility of establishing a hop (Humulus lupulus L.) crop in Valdivia, Los Rios Region. The results of the economic study showed that the highest revenues start from the fourth year, yielding a Net Present Value of $33.934.687 and an Internal Rate of Return of 15%, allowing to recover the investment during the eighth year. These indicators suggest that the hop crop is profitable.

Lavender, Lavandula angustifolia, is a highly profitable crop with market projection due the many properties contained in the essential oil extracted from its flowers. The components of the essential oil are linalool, geraniol and borneol, among others, and have an important effect on the central nervous system, helping people to relax which is helpful when living in an ever stressful society. An economic evaluation to establish a crop near the town of Pucon, Araucania Region, Chile, was performed. The assessment of the economic profitability is based on the Guide of Preparation and Evaluation of Projects, by Lerdon, J. (2010). The analysis of the results of NABV and IRR determined that this is a highly profitable project and a sensitivity analysis established that this profitability is primarily dependent on the price of a liter of essential oil and production per hectare.