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This study examined the way college football players used social media to resist, highlight, and address inequity in college football. Employing a critical discourse analysis guided by poststructuralism as a theoretical framework, three public statements were analyzed to explore how the language used in the statements resisted multiple discourses that shape college football players' experiences. The ways that college football players used discourse to mobilize as activists and exert control over their college athlete experience were considered. These findings highlight three consistent themes and expand research on college athlete activism through social media and language analysis. [ABSTRACT FROM AUTHOR]

In the spring of 2020, George Floyd, an unarmed Black man, was added to the list of countless unarmed Black people killed at the hands of the police. As an entity within higher education, and an enterprise that makes millions of dollars each year on the unpaid labor of Black athletes, college athletic departments were called to take a stand in support of Black lives both on and off playing fields. The purpose of this study was to examine athletic departments' public statements in response to the murder of Floyd. We uncovered four themes: describing what happened, naming and acknowledging emotions, calls for unity and humanity, and calls for action and social responsibility. We conclude the paper by discussing recommendations for how athletic departments can affirm that Black lives matter and address institutionalized racism in both public statements and departmental initiatives. [ABSTRACT FROM AUTHOR]