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The coronavirus originated in the latter part of 2019 and has become a matter of concern for the entire globe. Because of this, companies are facing two major challenges. The first one is that companies across the world have started to give a thought for protecting their stakeholder, such as customers, employees and suppliers. The second challenge for the companies is maintaining higher quality standards. The objective of this paper is to suggest the framework for addressing these challenges in the present pandemic situation with an example from the Indian dairy sector. The dairy sector comes under the category of essential goods. [ABSTRACT FROM AUTHOR]

The Wuhan Municipal Corporation reported the first case of coronavirus in China on December 31, 2019. After that, the virus spread across the globe. And as the pandemic caused by the coronavirus continues to spread, governments across the globe are having a difficult time in analyzing and predicting the course of the evolving situation. The first case of coronavirus in India was reported on January 30, 2020, post which the virus gradually spread its tentacles, forcing the government to declare a stringent lockdown on March 24, 2020. While the pandemic is a global problem, it is all the more severe in India given the large population base of 1.3 billion people. The other challenge is limited medical resources per capita population base. The leadership has to contain the spread of the virus and at the same time upgrade its medical infrastructure to deal with the disease. This paper is an effort to map leadership initiatives in the context of VUCA, an acronym which stands for Volatility, Uncertainty, Complexity and Ambiguity, to fight the coronavirus. [ABSTRACT FROM AUTHOR]