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Organic farming, characterised by environmentally friendly and sustainable agricultural practices, has gained significant attention throughout the years due to its potential to address critical issues such as food security, environmental sustainability, and public health. Voluntary certification systems play a pivotal role in ensuring the integrity and quality of organic products in the market. Understanding the research landscape surrounding organic farming and voluntary certifications is of paramount importance for scholars, policy makers, farmers, and consumers. In this context, the present study utilizes a bibliometric approach to achieve a deeper understanding of the trends, key contributors, and key terms in these domains via a bibliometric analysis in order to contribute to the broader goals of promoting sustainable agriculture and informed consumer choices. The evolution of the field is traced, shedding light on seminal papers, influential authors, and prolific journals. The research type is quantitative, using Web of Science, VOSviewer, and bibliometric study as instruments. The results show that, for both terms "organic farming" and "voluntary certifications", papers usually involve three or more authors and use other sources as the unit of analysis, leaving room for improvement and the filling of a gap in the specialty literature. This insight can guide future researchers and policymakers in focusing on critical areas within organic farming and certification systems, further advancing the field and addressing pressing issues related to sustainability, quality, and consumer awareness. [ABSTRACT FROM AUTHOR]

We employ a novel adaptation of self-construal theory to explain the theoretical basis of factors that influence organic food purchase decisions. Study 1 reveals that egoistic (e.g., personal health) and altruistic (e.g., environmental) considerations simultaneously predict consumers' organic attitudes and purchase intentions. Study 2 indicates that societal considerations play a more influential role for green/organic products. Study 3 tests advertising treatments utilizing egoistic and/or altruistic claims. Results show that an ad featuring both egoistic and altruistic appeals produces more favorable responses than either an egoistic treatment or a control ad, but is equally effective as an ad featuring altruistic claims. [ABSTRACT FROM AUTHOR]

In recent decades, consumer trust in the food sector has declined because of several scandals that have affected the agro‐food industry. To recover their business reputation and trust, agro‐food companies are increasingly implementing corporate social responsibility (CSR) in their production processes. CSR involves the whole supply chain, and several studies on CSR in the agro‐food industry have investigated consumer preferences regarding social responsibility either as a whole or in a small number of dimensions. This study, which is based on a sample of 204 Italian university students, measures consumer preferences and the willingness to pay (WTP) for eight dimensions of CSR. The respondents' WTP was evaluated in a nonhypothetical setting by using the incentive‐compatible Becker–DeGroot–Marschak method. Individual human values were also detected to investigate the determinants influencing the participants' WTP. The results revealed a positive effect of social responsibility on the participants' WTP, with personal values playing a central role. [ABSTRACT FROM AUTHOR]

The present study combines stated and revealed preferences in order to estimate the hypothetical bias of a sample of organic food consumers from Canterbury in the UK. It uses contingent valuation and hedonic pricing to compare stated and revealed preferences, and employs the Almost Ideal Demand System to estimate the elasticity of organic products. The results show that the average price premium is fairly large (approximately 10%). They also demonstrate, crucially, that the size of this estimate is encouragingly similar whether a willingness-to-pay or hedonic pricing method is used. The estimated elasticity of organic products is on average >1, suggesting an elastic response to pricing policy in the present sample. Desirable next steps and potential policy applications for future research are also discussed. [ABSTRACT FROM AUTHOR]