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2. DRESS-BUYING BEHAVIOR OF CONSUMERS.

Author

Jacobi, John E. and Walters, S. George

Subjects
CONSUMPTION (Economics), CLOTHING & dress, CONSUMER behavior, BEHAVIOR, MARKET surveys, MARKETING, CONSUMER preferences, CONSUMER psychology, PURCHASING, DRESSES, CONSUMER goods, WOMEN consumers
Abstract

The objectives of this study were to explore the nature of consumer dress-buying behavior, and to develop hypotheses for future research. Three hypotheses are described: the narrowing process; the symbol-acceptance concept; and the critical-attribute phase. [ABSTRACT FROM AUTHOR]

Published
1958
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