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Metaphors construct social reality, including the actors which populate the social world. A considerable body of research has explored this reality-constituting role of metaphors, yet little attention has been paid to the attempts of social actors to influence the metaphorical structure by which they are constituted. The present article conceptualises the relationship between actor and metaphorical structure as one of mutual constitution. Empirically, it analyses how until the late 1990s Liechtenstein was constructed as an attractive financial centre by metaphors such as haven and paradise, how then a metaphorical shift constituted the country more negatively, before Liechtenstein finally fought back: with the help of the new brand-metaphor and also a professional image campaign the country tried to repair its international image. [ABSTRACT FROM AUTHOR]

Terrorism studies is fascinated with the terrorist actor. Though this may seem natural, the present article argues that a different perspective can be fruitful. From a constructivist point of view, terrorism is a social construction. The terrorist actor is a product of discourse, and hence discourse is the logical starting point for terrorism research. In particular, it is the discourse of the terrorists' adversaries that constitutes terrorist motivations, strategies, organizational structures and goals. Hence, the article suggests a shift of perspective in terrorism studies - from an actor-centred to a discourse-centred perspective. It develops a discourse approach that emphasizes the crucial role of metaphors in the making of reality. To illustrate this approach, the metaphorical construction of Al-Qaeda in the German popular press in the aftermath of the terrorist attacks in New York and Washington (2001), Madrid (2004) and London (2005) is analysed. Terrorism was first constituted as war, but from 2004 onwards the principal metaphor shifted from war to crime, constructing Al-Qaeda as a criminal rather than a military organization. This shift has transformed Al-Qaeda from an external to an internal threat, which has entailed a shift in counter-terrorism practices from a military to a judicial response. [ABSTRACT FROM AUTHOR]