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Housing is one of the basic needs of every person. Most people usually encounter the problems of the availability of financial resources and real construction costs. The objective of this paper is to present customer preferences for the construction of family houses in Slovakia with the assessment of possible perception disproportions regarding economic characteristics in the context of interest and reality. A specific part of this paper includes the presentation of interest in the construction of woodbased houses. The questionnaire survey show that, in the target group (respondents aged 26 to 50 years), significant dependencies were found between the monitored traits and the amount of planned investment. For each dependence, possible disproportions were also revealed, which could lead to an overall threat of the plans for the construction of a family house. The disproportions, which were associated with 25 to 30% of respondents, depended on the amount of investment and net household income as well the outlay and usable floor area. This is an original survey in the field, the benefit of which should be its use for a comparison of similar research. [ABSTRACT FROM AUTHOR]