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With the advent of social networks, companies have been forced to make use of new media, as well as to propose new content strategies. This research compares the performance of two soccer organizations on Instagram. "La Liga de España", a worldrenowned organization that began with traditional media almost a century ago; and the "Kings League", an organization created less than a decade ago and born in the digital age. [ABSTRACT FROM AUTHOR]

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The impact of the economic crisis in Spain and the insertion of NGOs in the digital arena started a communication management process for these organizations that is still in a state of evolution. This study analyzes the discourse of twenty-two Spanish non-governmental development organizations. Seven of them have an annual budget greater than twenty-five million euro, and fifteen have one less than one million euro. From a mixed content analysis methodology, the discourses that these organizations manage in the digital arena are analyzed, understanding this NGOs as nontraditional political actors who dispute meanings in the political public space. Among the main findings it is evident that the budget difference would not be a factor that influences the choice of platforms to put their speeches into circulation. Furthermore, despite the identity features of the sector, the communicative practices analyzed indicate that the fundraising and news content find a greater place of expression than organizational, pedagogical or political ones. This disputes the social and transformative role of NGOs and suggests the establishment of an instrumental relationship between them and their audiences. [ABSTRACT FROM AUTHOR]

Introduction. In this empirical research we analyse the introduction of technology subjects offered by Spanish universities (public and private) through the Journalism / Communication graduate studies. Methodology. In the article we analyse, through the technique of content analysis, thirtyeight degree study plans out of a universe of more than one thousand nine hundred subjects. Results. The research discloses interesting findings, like implementations and emerging technologies are being reflected in the designs of current curricula in Spain. Conclusions. We also indicate which are the Spanish universities with the highest credit load and number of subjects offered in terms of technology. [ABSTRACT FROM AUTHOR]

Copyright of Fonseca: Journal of Communication is the property of Revista Fonseca Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study analyses the main challenges perceived by communication consulting sector in Spain in a post-convergence context. An in-depth questionnaire to communication agency professionals and content analysis of their corporate websites and social platforms was used as methodology. The results point to a situation in transition between old and new practices, in which digitalisation is perceived as a current need and a challenge to sector's adaptation capacity, while only some agencies use the new channels offered by Internet for their own management of transparency and online visibility. A double reactivity is detected: with respect to their vision of the future, and to digital brand leadership. The research provides clues that can help researchers, professors and professionals to evaluate the sector and detect adaptation needs for the present and the future. [ABSTRACT FROM AUTHOR]

Internet has revolutionized the media and journalism since 1995. In in the last years, thanks to the popularization of new technologies, there has been a substantial change in the relationship of readers / users with the media. They have changed their traditional passive role to a protagonist attitude peer to peer. These transformations have been considered by the planners the education of journalists, that she lives important changes in the Iberian field, due to the new framework that regulates the adaptation of Spanish higher education to the European [ABSTRACT FROM AUTHOR]

This research presents blogs as an innovative and rich tool for political communication. Blogs may be able to provide a new two-way communication and true interaction between citizens and politicians. The article analyses the content, use and characteristics in-depth of five weblogs of Aragonese politicians. The study detects a few weaknesses in the current use of blogs by politicians. However, it finally encourages political parties to use blogs and some other online resources to rekindle the reputation of political leaders not only during electoral campaigns but more often, especially in situations of crisis and some other special moments of interest for the citizenship. The study proves that the use of blogs by Aragonese politicians is not a weird phenomenon anymore and it has become a true reality. Also, it is stated that the blog function is mostly pre-electoral, and it is not an element of communication used often to promote democracy. It has been observed the existence blogs by politicians as a tool to overcome crisis or pot-holes. Blogs are used to compensate negative opinions result of certain awkward actions. [ABSTRACT FROM AUTHOR]