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The article focuses on the level of pricing for new launched technology products in Great Britain including software, hardware, and cloud services. Topics include the comparison of retail prices for hardware to determine if British pay more than those in the U.S., the results of the survey which show that there are no big difference in price of software between Western nations, and the low price offering for cloud services such as Spotify.

The article offers the insights of Microsoft Inc.'s chief executive officer (CEO) Steve Ballmer on the possibility that the prices of Surface tablet computer and Office 2013 software application for cloud computing may be lesser. According to Ballmer, the tablet computer may be priced from $300 to $800 and the subscription for the Office 2013 may go for as low as $8.33 a month.

The article discusses analyst firm Gartner's encouragement of chief information officers (CIO) in Great Britain to consider the higher price of dollar-based information technology (IT) products for 2015 and beyond in their budget plans. Topics covered include the Gartner report "Building IT Infrastructure on a Euro Budget--Why Your Servers, Software and Services Will Cost More," the impact of foreign exchange fluctuations on business revenue, and better value provided by cloud-based solutions.

The article discusses the financial performance of American computer technology company Oracle Corp. as of the second quarter of 2013. The company has outlined the increase of its annual maintenance revenue by 6 percent to $9.3 billion due to software license and cloud subscription revenue. The company details its profits from its hardware products, software products and its cloud computing services.

The article focuses on the growth of information technology (IT) spending despite of the government shutdown and spending cuts in the U.S. in 2013. Topics include the market surveys and financial results from computer manufacturer Apple and online social networking company Facebook, the statement of Andrew Bartels, chief economist of market research company Forrester, relating to the growth of government spending on technology goods and services, and the increasing software and tablet sales.

The article reports on the increase in cloud software sales of technology firm Oracle in the first quarter of 2016 but its licensing and hardware sales were down. As a result, Oracle reported lower revenue for the period as cloud business failed to compensate for the slowdown in the hardware and data center software businesses. Sales from its cloud software and platform rose by 77%. But sales of its new on-premise software licenses fell by 11% while hardware sales in the U.S. plummeted by 19%.