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Start Over Descriptor "Management information systems -- Marketing" Topic computer software industry -- marketing
14 results on '"Management information systems -- Marketing"'

1. Software's big 50

Author

Davis, Leila

Subjects
User need, Company marketing practices, MIS, Software quality, End user, Computer software industry -- Marketing, Software -- Marketing, End users, Management information systems -- Marketing
Abstract

SOFTWARE'S BIG 50 Revenues earned in 1989 by the nation's top 50 independent software vendors soared by 46% over the previous year, according to the first annual DATAMATION report on […]

Published
1990

2. EOS International releases its Q Series

Subjects
Company marketing practices, MIS, Electronic Online Systems International -- Marketing, Computer software industry -- Marketing, Management information systems -- Marketing
Abstract

Electronic Online Systems (EOS) International, a member of the Dawson Holdings PLC group of information services companies, has announced the release of the Q Series, its new next-generation, integrated modular […]

Published
1998

3. NT and the corporation: has Microsoft assembled a user-friendly strategy for demanding IS departments?

Author

Asbrand, Deborah

Subjects
Support services, Company marketing practices, 64-bit operating system, 32-bit operating system, MIS, Customer service, Operating system, Microsoft Corp. -- Marketing, Microsoft Windows NT (Operating system) -- Marketing, Computer software industry -- Marketing, Operating systems -- Marketing, Management information systems -- Marketing, Customer service
Abstract

For all of its clout and mystique, Microsoft Corp. is somewhat of a rookie when it comes to making many corporate IS departments hum. In the noisy, harried world of […]

Published
1993

4. Industry unites to beat stiffing

Subjects
Industry association information, Company marketing practices, MIS, Software quality, Information technology, Software -- Marketing, Societies, Computer software industry -- Marketing, Trade and professional associations, Information technology -- Marketing, Associations, institutions, etc., Management information systems -- Marketing
Abstract

USERS, leading trade bodies, and some of the UK's top suppliers have thrown their weight behind Computer Weekly's campaign to stamp out sharp practices by software firms who squeeze profits […]

Published
1998

5. Profit by selling in-house client/server systems

Author

Comaford, Christine

Subjects
Company marketing practices, MIS, Service industry software, Fund raising software, Vertical market software, Construction/contractor management software, Real estate property management software, Import/export management software, Fuel retailer/distributor software, Mining and mineral software, Computer software industry -- Marketing, Custom software -- Marketing, Computers -- Services, Applications software -- Marketing, Management information systems -- Marketing
Abstract

If you want to increase your IS budget you have two choices: Save more money or make more money. A surprising number of companies are voting to make more by […]

Published
1994

6. Microsoft banks on 'componentizing' to capture IS share

Author

Dodge, John

Subjects
Company marketing practices, MIS, Microsoft Corp. -- Marketing, Computer software industry -- Marketing, Management information systems -- Marketing
Abstract

Microsoft's traditional strengths with corporate IS have been desktop operating systems, desktop development tools, and desktop applications. These days, even Unix partisans concede Microsoft owns the desktop. Now, the company […]

Published
1994

7. Next aims at client/server tool market

Subjects
Application installation/distribution software, Company marketing practices, MIS, Client/server architecture, Application development software, Rapid application development, NeXT Computer Inc. -- Marketing, Computer software industry -- Marketing, Client/server architecture -- Marketing, Applications programming, Program development software -- Marketing, Management information systems -- Marketing
Abstract

Since dropping its hardware offerings early this year, Next Computer, Inc., Redwood City, Calif., has moved quickly to position itself as a provider of client/server software development tools for corporate […]

Published
1993

8. Management products released by Sterling

Subjects
Network management software, Company marketing practices, MIS, Microcomputer/LAN data communications software, Mainframe/minicomputer management software, Sterling Software Inc. -- Marketing, Computer software industry -- Marketing, Micro-mainframe communication, Management information systems -- Marketing, Network management software -- Marketing
Abstract

How will mainframe network software managers interact with PC-centric network management tools in the future? One player sees former mainframe applications sitting comfortably above offering from network houses like Novell, […]

Published
1993

9. Legent joins the architecture fray

Subjects
Company marketing practices, Enterprise network, MIS, Market entry, Client/server architecture, Legent Corp. -- Marketing, Computer software industry -- Marketing, Client/server architecture -- Marketing, Enterprise networks -- Marketing, Management information systems -- Marketing
Abstract

Legent Corp., Herndon, Va., has joined many of its systems software competitors with an architecture it says will allow the integration and deployment of enterprise-wide client/server systems management solutions. John […]

Published
1993

10. CenterLine outlines MIS strategy

Subjects
Application installation/distribution software, Company marketing practices, Object-oriented programming, Reusable code, MIS, C# (Programming language), Distributed object technology, Application development software, Centerline Software Inc. -- Marketing, Computer software industry -- Marketing, Program development software -- Marketing, Object-oriented programming, Management information systems -- Marketing, C# (Programming language)
Abstract

CenterLine Software, Inc., Cambridge, Mass., has developed a two-year plan aimed at significantly increasing its standing in commercial MIS organizations. CenterLine, a maker of C and C++ development environments, has […]

Published
1993

11. 'Ten commandments' of business-to-business marketing communications

Author

Messner, Fred R.

Subjects
Computer software industry -- Marketing, Management information systems -- Marketing, Sales management -- Technology application, Advertising, marketing and public relations, Business
Abstract

A marketing communications program may be effective if it is well-planned and coordinated among marketing and sales executives. The program must be developed within a prescribed budget and a directed goal. It must also be tested and re-assessed to ensure its efficiency. The results and problems of the program must be clearly relayed to the marketing team and senior management. The marketing communications program must portray the company's image.

Published
1992

12. In-house IT takes off

Author

Vowler, Julia

Subjects
Company marketing practices, MIS, Company business management, Software quality, British Airways PLC -- Marketing -- Management, Software -- Marketing, Computer software industry -- Marketing, Marketing, Airlines -- Management -- Marketing, Management information systems -- Marketing
Abstract

HOW DO you spend as much as you can on IT and make money at the same time? British Airways thinks it has found a way to develop IT for […]

Published
1992

13. OLE 2.0: Microsoft demos business solutions at OLE 2.0 applications showcase; more than 1,000 MIS executives see the latest 25 OLE 2.0-enabled applications

Subjects
Application installation/distribution software, Object-oriented programming, Company marketing practices, Reusable code, MIS, Distributed object technology, Application development software, OLE, Microsoft Corp. -- Marketing, Business plans, Computer software industry -- Marketing, Program development software -- Marketing, Object-oriented programming, Business planning, Interoperability, Management information systems -- Marketing
Abstract

More than 1,000 MIS executives attended two events last week showcasing interoperability with the latest OLE 2.0 business applications. Held in Boston Monday and in Palo Alto, Calif., on Wednesday, […]

Published
1993

14. The move toward software gains strength as Novell continues its NetWare campaign

Author

Greenstein, Irwin

Subjects
Network management software, Company marketing practices, Virtual LAN, VAR, MIS, Sales management, Pre-packaged LAN, LAN, Microcomputer/LAN data communications software, Mainframe/minicomputer management software, Novell Inc. -- Marketing, 3Com Corp. -- Marketing, NetWare 386 (Network operating system) -- Marketing, Portable NetWare (Network operating system) -- Marketing, Local area networks -- Marketing, Computer software industry -- Marketing, Sales management, Management information systems -- Marketing, Value-added resellers, Network management software -- Marketing
Abstract

The move toward software gains strength as Novell continues its NetWare campaign As president and CEO of Novell Inc., LAN pioneer Ray Noorda thinks of his Provo, Utah-based organization not […]

Published
1989

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