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The 2022 Russian invasion of Ukraine has seen an intensification in the use of social media by governmental actors in cyber warfare. Wartime communication via memes has been a successful strategy used not only by independent accounts such as @uamemesforces, but also-for the first time in a full-scale interstate war-by official Ukrainian government accounts such as @Ukraine and @DefenceU. We study this prominent example of memetic warfare through the lens of its narratives, and find them to be a key component of success: tweets with a 'victim' narrative garner twice as many retweets. However, malevolent narratives focusing on the enemy resonate more than those about heroism or victims with countries providing more assistance to Ukraine. Our findings present a nuanced examination of Ukraine's influence operations and of the worldwide response to it, thus contributing new insights into the evolution of socio-technical systems in times of war.

National Eating Disorders Association conducts a NEDAwareness week every year, during which it publishes content on social media and news aimed to raise awareness of eating disorders. Measuring the impact of these actions is vital for maximizing the effectiveness of such interventions. This paper is an effort to model the change in behavior of users who engage with NEDAwareness content. We find that, despite popular influencers being involved in the campaign, it is governmental and nonprofit accounts that attract the most retweets. Furthermore, examining the tweeting language of users engaged with this content, we find linguistic categories concerning women, family, and anxiety to be mentioned more within the 15 days after the intervention, and categories concerning affiliation, references to others, and positive emotion mentioned less. We conclude with actionable implications for future campaigns and discussion of the method's limitations.

Technology has recently been recruited in the war against the ongoing obesity crisis; however, the adoption of Health & Fitness applications for regular exercise is a struggle. In this study, we present a unique demographically representative dataset of 15k US residents that combines technology use logs with surveys on moral views, human values, and emotional contagion. Combining these data, we provide a holistic view of individuals to model their physical exercise behavior. First, we show which values determine the adoption of Health & Fitness mobile applications, finding that users who prioritize the value of purity and de-emphasize values of conformity, hedonism, and security are more likely to use such apps. Further, we achieve a weighted AUROC of .673 in predicting whether individual exercises, and we also show that the application usage data allows for substantially better classification performance (.608) compared to using basic demographics (.513) or internet browsing data (.546). We also find a strong link of exercise to respondent socioeconomic status, as well as the value of happiness. Using these insights, we propose actionable design guidelines for persuasive technologies targeting health behavior modification.

To use social media for health-related analysis, one key step is the detection of health-related labels for users. But unlike transient conditions like flu, social media users are less vocal about chronic conditions such as obesity, as users might not tweet "I'm still overweight". As, however, obesity-related conditions such as diabetes, heart disease, osteoarthritis, and even cancer are on the rise, this obese-or-not label could be one of the most useful for studies in public health. In this paper we investigate the feasibility of using profile pictures to infer if a user is overweight or not. We show that this is indeed possible and further show that the fraction of labeled-as-overweight users is higher in U.S. counties with higher obesity rates. Going from public to individual health analysis, we then find differences both in behavior and social networks, for example finding users labeled as overweight to have fewer followers., Comment: This is a preprint of an article appearing at ACM DigitalHealth 2016

Wearable devices with a wide range of sensors have contributed to the rise of the Quantified Self movement, where individuals log everything ranging from the number of steps they have taken, to their heart rate, to their sleeping patterns. Sensors do not, however, typically sense the social and ambient environment of the users, such as general life style attributes or information about their social network. This means that the users themselves, and the medical practitioners, privy to the wearable sensor data, only have a narrow view of the individual, limited mainly to certain aspects of their physical condition. In this paper we describe a number of use cases for how social media can be used to complement the check-up data and those from sensors to gain a more holistic view on individuals' health, a perspective we call the 360 Quantified Self. Health-related information can be obtained from sources as diverse as food photo sharing, location check-ins, or profile pictures. Additionally, information from a person's ego network can shed light on the social dimension of wellbeing which is widely acknowledged to be of utmost importance, even though they are currently rarely used for medical diagnosis. We articulate a long-term vision describing the desirable list of technical advances and variety of data to achieve an integrated system encompassing Electronic Health Records (EHR), data from wearable devices, alongside information derived from social media data., Comment: QCRI Technical Report

How are you related to Malawi? Do recent events on the Comoros effect you in any subtle way? Who in your extended social network is in Croatia? We seldom ask ourselves these questions, yet a "long tail" of content beyond our everyday knowledge is waiting to be explored. In this work we propose a recommendation task of creating interest in little-known content by building personalized "bridges" to users. We consider an example task of interesting users in little-known countries, and propose a system which aggregates a user's Twitter profile, network, and tweets to create an interest model, which is then matched to a library of knowledge about the countries. We perform a user study of 69 participants and conduct 11 in-depth interviews in order to evaluate the efficacy of the proposed approach and gather qualitative insight into the effect of multi-faceted use of Twitter on the perception of the bridges. We find the increase in interest concerning little-known content to greatly depend on the pre-existing disposition to it. Additionally, we discover a set of vital properties good bridges must possess, including recency, novelty, emotiveness, and a proper selection of language. Using the proposed approach we aim to harvest the "invisible connections" to make explicit the idea of a "small world" where even a faraway country is more closely connected to you than you might have imagined.