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Advertising, long the financial mainstay of the web ecosystem, has become nearly ubiquitous in the world of mobile apps. While ad targeting on the web is fairly well understood, mobile ad targeting is much less studied. In this paper, we use empirical methods to collect a database of over 225,000 ads on 32 simulated devices hosting one of three distinct user profiles. We then analyze how the ads are targeted by correlating ads to potential targeting profiles using Bayes' rule and Pearson's chi squared test. This enables us to measure the prevalence of different forms of targeting. We find that nearly all ads show the effects of application- and time-based targeting, while we are able to identify location-based targeting in 43% of the ads and user-based targeting in 39%., Comment: Submitted to USENIX Security 2015

Weibo and other popular Chinese microblogging sites are well known for exercising internal censorship, to comply with Chinese government requirements. This research seeks to quantify the mechanisms of this censorship: how fast and how comprehensively posts are deleted.Our analysis considered 2.38 million posts gathered over roughly two months in 2012, with our attention focused on repeatedly visiting "sensitive" users. This gives us a view of censorship events within minutes of their occurrence, albeit at a cost of our data no longer representing a random sample of the general Weibo population. We also have a larger 470 million post sampling from Weibo's public timeline, taken over a longer time period, that is more representative of a random sample. We found that deletions happen most heavily in the first hour after a post has been submitted. Focusing on original posts, not reposts/retweets, we observed that nearly 30% of the total deletion events occur within 5- 30 minutes. Nearly 90% of the deletions happen within the first 24 hours. Leveraging our data, we also considered a variety of hypotheses about the mechanisms used by Weibo for censorship, such as the extent to which Weibo's censors use retrospective keyword-based censorship, and how repost/retweet popularity interacts with censorship. We also used natural language processing techniques to analyze which topics were more likely to be censored., Comment: arXiv admin note: substantial text overlap with arXiv:1211.6166