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A decision was reached in the week of May 27, 1991, in a jury trial involving charges of securities fraud against Apple Computer Inc. The decision favors stockholders who claim that Apple and its executives made misleading statements about products that were released in 1982. A.C. Markkula Jr, Apple's co-founder and a vice president there, and John Vennard, a former vice president, are liable for damages that could amount to $100 million. The jury decided that Markkula and Vennard were responsible for a $2.90 fall in the value of Apple's shares. According to Raymond L. Ocampo Jr, legal counsel for Oracle Corp, the verdict will have 'a chilling effect' on product announcements. Apple's lawyers will appeal.

Ing. C. Olivetti and Company is seeking to regain momentum in the portable computer market by emphasizing the European technological, manufacturing and design qualities in its new line of products. The company is Europe's fourth largest microcomputer vendor. It is seeking to gain some of the portable market share from established leaders Toshiba Corp, and US-based Compaq Computer Corp by pricing its new products 10 percent less on some models. In 1990, the portable computer niche accounted for 12 percent of all European microcomputer sales. The new products are said to address the weight and size problems that have plagued previous Olivetti portable product offerings. The product line is made up of two basic laptop models and three notebook models, based on the Intel 80286 and 80386SX chips.

Apple Computer Inc plans a $25 million three-month ad campaign in the US. The campaign, which was created by the Omnicom Group's BBDO agency, promotes the Macintosh microcomputer, emphasizing three low-priced models. Slated to start Oct 13, 1990, the marketing effort is Apple's most aggressive in recent years, and aims to dispel Apple's image as a manufacturer of microcomputers that work well only for desktop publishing. Ironically, it was the desktop publishing capabilities of its machines that Apple itself had espoused most strongly only a few years ago.

OverNET BBS For Cellular And Paging Industry 01/07/94 WASHINGTON, DC, U.S.A., 1994 JAN 7 (NB) -- Saying that he himself had been unable to locate important information about the telecommunications […]

Japan: Major Multimedia Show In November 10/07/92 TOKYO, JAPAN, 1992 OCT 7 (NB) -- Japan's major multimedia show and series of seminars will be held at Makuhari Messe in November. […]

****MacWorld: Demos Were As Interactive as Products 08/10/92 BOSTON, MASSACHUSETTS, U.S.A., 1992 AUG 10 (NB) -- From the very start of MacWorld Boston, attendees began to brandish not just their […]

Russia: IBM Ends Road Show, Plans Ukraine Subsidiary 08/10/92 MOSCOW, RUSSIA, 1992 AUG 10 (NB) -- IBM recently completed a trip to C.I.S. cities showing its AS/400 mid-range computer system. […]

Packard Bell Offering Loaded 486s At Low Prices 07/14/92 CHATSWORTH, CALIFORNIA, U.S.A., 1992 JUL 14 (NB) -- Packard Bell says it is offering inexpensive 486 computing to the public and […]

Dell Slashes Pricing In Europe 06/30/92 BRACKNELL, BERKSHIRE, ENGLAND, 1992 JUN 30 (NB) -- In parallel with the launch of the Dimension range of budget PCs in the US, Dell […]

Compaq Cuts GSA Prices 04/17/92 WASHINGTON, DC, U.S.A., 1992 APR 17 (NB) -- Still reeling from the pounding it has recently taken from low-end manufacturers such as Zeos International and […]

****Apple Drops Powerbook Prices, Offers Financing Program 04/16/92 CUPERTINO, CALIFORNIA, U.S.A., 1992 APR 16 (NB) -- Apple says it is lowering prices on six of its Powerbook 100 and 140 […]

Australia: Apple Promotion Too Successful 03/30/92 SYDNEY, AUSTRALIA, 1991 MAR 30 (NB) -- Apple Australia's recent "Paypacket" promotion came to a premature halt, according to many resellers who had taken […]

****Old Compaqs For New Macs: Apple Trade-in Program 02/26/92 CUPERTINO, CALIFORNIA, U.S.A., 1992 FEB 26 (NB) -- Apple says its resellers will now take trade-ins of used Macintosh and MS- […]

Compaq Drops Desktop Prices In Australia 02/17/92 SYDNEY, AUSTRALIA, 1992 FEB 17 (NB) -- Compaq Computer Australia has announced price reductions of the Compaq DeskPro 386s/20N. It said this reaffirms […]

****Apple Canada Announces Mac Price Cuts 02/12/92 MARKHAM, ONTARIO, CANADA, 1992 FEB 12 (NB) -- Admitting that it has been disappointed in sales of the Macintosh Classic II announced last […]

CompuAdd Cuts Prices On 386, 486-Based Systems 02/10/92 AUSTIN, TEXAS, U.S.A., 1992 FEB 10 (NB) -- CompuAdd has joined other IBM-compatible manufacturers in cutting its prices. The company says it […]

****Digital Cuts PC Prices, Emphasizes Service 02/07/92 MAYNARD, MASSACHUSETTS, U.S.A., 1992 FEB 7 (NB) -- Digital Equipment has responded to competitive pressures with price cuts of five to 35 percent […]

****Dell Computer Cuts Prices Up To 38 Percent 02/04/92 AUSTIN, TEXAS, U.S.A., 1992 FEB 4 (NB) -- Dell Computer has announced that it is cutting its prices by as much […]

****Apple Cuts Macintosh Prices 02/04/92 CUPERTINO, CALIFORNIA, U.S.A., 1992 FEB 4 (NB) -- Apple Computer plans to announce cuts in suggested U.S. retail prices on many models of its Macintosh […]

****DEC Announces Price Reductions, Direct Sales 01/15/92 MAYNARD, MASSACHUSETTS, U.S.A., 1992 JAN 15 (NB) -- Digital Equipment has announced the establishment of a direct sales channel, Desktop Direct, for the […]

UK: Elonex Shaves Its Pricing Once Again 01/10/92 LONDON, ENGLAND, 1992 JAN 10 (NB) -- Kicking off the New Year as it went through the old, Elonex has announced a […]

Gateway 2000 Cuts PC Prices 12/11/91 NORTH SIOUX CITY, SOUTH DAKOTA, U.S.A., 1991 DEC 11 (NB) -- Gateway 200 has announced that it has dropped the price of most of […]

UK: Elonex Shaves UKP 100 From Modular 486SX PCs 11/11/91 LONDON, ENGLAND, 1991 NOV 11 (NB) -- Direct UK computer supplier Elonex has shaved pricing on its upgradable PC 420X […]

Toshiba Cuts UK/European Pricing Across Board 11/06/91 WEYBRIDGE, SURREY, ENGLAND, 1991 NOV 6 (NB) -- In parallel with similar actions in the U.S., Toshiba has slashed product pricing on its […]

Compaq Cuts Prices; Announces New 84MB NTE Notebook 11/04/91 HOUSTON, TEXAS, U.S.A., 1991 NOV 4 (NB) -- Following closely on the heels of the firing of president and CEO Rod […]

ALR Reduces Prices To Beat Compaq's 11/05/91 IRVINE, CALIFORNIA, U.S.A., 1991 NOV 5 (NB) -- Advanced Logic Research (ALR) claims that, in direct competition with Compaq, it has reduced its […]

UK: Elonex Cuts Price On Its 386SX-Based Laptop 10/30/91 LONDON, ENGLAND, 1991 OCT 30 (NB) -- Elonex has shaved UKP 100 from the price of its LT-320X series of laptop […]

****Compaq Cuts Systempro Prices, Picks First Integrator 10/15/91 HOUSTON, TEXAS, U.S.A., 1991 OCT 15 (NB) -- Compaq Computer has announced it has cut prices on its Systempro family by $1,000 […]

UK: Graphite Microsystems Cuts Pricing By 29% 10/11/91 TAMWORTH, STAFFS, ENGLAND, 1991 OCT 11 (NB) -- Graphite Microsystems has announced price cuts of up to 29 percent on its range […]

Dell Computer To Pre-load Software 10/08/91 AUSTIN, TEXAS, U.S.A., 1991 OCT 8 (NB) -- Dell Computer has announced that, effective immediately, buyers who want one or more software program from […]

****DELL CUTS PRICES UP TO 33 PERCENT 09/24/91 AUSTIN, TEXAS, U.S.A., 1991 SEP 24 (NB) -- Dell computer has joined a trend of cost-cutting in the PC industry by lowering […]

****UK: TANDON SLASHES PRICES BY 50 PERCENT 09/24/91 LONDON, ENGLAND, 1991 SEP 24 (NB) -- Tandon has dramatically slashed its UK pricing by as much as 50 percent. The changes […]