1. Micro-Video Popularity Prediction Via Multimodal Variational Information Bottleneck
- Author
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Yaochen Zhu, Zhenzhong Chen, and Jiayi Xie
- Subjects
User information ,Modalities ,business.industry ,Computer science ,Gaussian ,Information bottleneck method ,Machine learning ,computer.software_genre ,Popularity ,Computer Science Applications ,symbols.namesake ,Upload ,Signal Processing ,Media Technology ,symbols ,Embedding ,Social media ,Artificial intelligence ,Electrical and Electronic Engineering ,business ,computer - Abstract
In this paper, we propose a Hierarchical Multimodal Variational Encoder-Decoder (HMMVED) to predict the popularity of micro-videos by comprehensively leveraging the user information and micro-video content in a hierarchical fashion. In particular, the multimodal variational encoder-decoder framework encodes the input modalities to a lower dimensional stochastic variable, from which the popularity of micro-videos can be decoded. Considering the important role of users social influence in social media for information dissemination, a user encoderdecoder is designed to learn the user Gaussian embedding from the user information, which is informative about the coarsegrained popularity for the micro-videos uploaded by the user. The learned user embedding then acts as the prior of the micro-video latent embeddings in the micro-video encoder-decoder, where the refined posterior embedding of the micro-video is obtained by taking the multimodal content into consideration. The finegrained popularity of each micro-video is generated from the posterior embedding of the micro-video. Based on the multimodal extension of variational information bottleneck theory, we show that the learned latent embeddings of micro-videos are maximally expressive about the popularity whilst maximally compressing the information from input modalities. Extensive experiments conducted on two real-world datasets demonstrate the effectiveness of the proposed method. Codes and datasets are available at: https://github.com/JennyXieJiayi/HMMVED.
- Published
- 2023
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