1. Potential of Creative Areas in Digitalized Modern Cities
- Author
-
Alyona S. Savitskaya, Yuliya V. Taranova, Dmitrii P. Shishkin, and Dmitrii P. Gavra
- Subjects
Competition (economics) ,Market research ,Operationalization ,Urban agglomeration ,business.industry ,Cultural diversity ,Models of communication ,Economic geography ,Sociology ,Space (commercial competition) ,Postmodernism ,business - Abstract
The authors of the article regard creative spaces of urban areas, agglomerations and megalopolises as a recent and specific way of communication in a contemporary postmodern society. They operationalize the concept of an urban creative space and develop communication model for it. The concept reveals patterns of significant socio-structural transformations of cities, aiming at development of their marketing strategies with regard to transregional and intercountry global competition.
- Published
- 2019