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This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.

The aim of this work is to analyse the use of language tools of hosts of the DVTV journalistic videochannel. It addresses mainly deflections from the use of standard language, to be more specific, the use of colloquial and literary terms. It also focuses on expressive words, slang, neologisms and on expressions created within the journalistic environment, the so called publicisms. The thesis includes the description of other language phenomena specific for each host - Daniela Drtinová, Martin Veselovský and Filip Horký. The analysis also deals with figurative expressions and phrases in the speech of all hosts. To a limited extent, it focuses on the acoustic side of language, mainly on wrong pronunciation and the pace of speech of the hosts. The work contains a chapter on the theory of speech acts, which was developed by a British philosopher John Langshaw Austin. Within this matter, it focuses mainly on the occurrence of illocutionary and perlocutionary acts in the interviews. In the cases of Drtinová and Veselovský the interviews are divided into four categories: interviews with politician, specialist, artist and sportsman. Each category is specific in the use of language tools. In case of Horký, due to the limited amount, the interviews are analysed all together.

The diploma thesis offers an analysis of a unique set of texts. The analysis explores the language devices used in the composition of the texts. The set of texts includes a short story Groza by Vladimir Nabokov and its translations. The short story was originally written in Russian, and then translated by the author into English. There exist two Czech translations, one from Russian, one from English. The thesis presents a theoretical framework for the analysis. It is composed of two parts. The first one summarizes the most frequent translation related changes in meaning. The second one compares Nabokov's theory and practice of translation. The theoretical framework is applied to the comparison of the target-language texts with the source-language texts, as well as to the comparison of the two translations from different source-language texts. Comparison of the results of the analysis with the hypotheses stated in the Introduction affirms the movement of the meaning towards stylistic neutrality and shows the influence of the source-language upon the target-language. On the other hand it rejects the statement that Nabokov as a self-translator wanted to preserve the literary qualities of the text, being ready to sacrifice its language qualities. Keywords: comparative analysis, language devices,...