1. Keeping partners together - Suppliers tap PRM to boost channels
- Author
-
Fraone, Gina
- Subjects
Direct marketing management software ,VAR ,Company business planning ,Sales management software ,Sales analysis ,Marketing management software ,Computer services industry ,Sales/marketing software ,Company product planning ,Siebel CRM Systems, Inc. -- Product information -- Planning ,Compaq Computer Corp. -- Planning -- Product information ,Maytag Corp. -- Planning -- Product information ,Siebel eChannel (Sales/marketing software) -- Usage -- Product information ,Computer software industry -- Product information ,Computer services industry -- Planning -- Product information ,Sales -- Product information ,Value-added resellers -- Planning -- Product information ,Marketing management -- Computer programs - Abstract
As any manufacturer can tell you, running a distribution network with lots of resellers and other channel partners is a bit like maintaining a harem. You expect and demand complete […]
- Published
- 2001