Search

Your search keyword '"Film critics -- Evaluation"' showing total 3 results
Start Over Descriptor "Film critics -- Evaluation" Topic company marketing practices
3 results on '"Film critics -- Evaluation"'

1. Holiday film season 'as bad as can be'; Hard-to-market movies face declining audiences, disappearing critics

Author

Brodesser-Akner, Claude

Subjects
Film critics -- Evaluation, Motion picture industry -- Marketing -- Services, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

Byline: CLAUDE BRODESSER-AKNER Having spent the last several years marginalizing film reviewers either by making 'critic-proof'' blockbusters or by refusing to screen certain films for critics at all, Hollywood has [...]

Published
2008

2. A nod to the unheralded blurbmeisters

Author

Gray, Timothy M.

Subjects
Motion picture industry -- Marketing, Motion picture industry -- Criticism and interpretation, Film critics -- Evaluation, Film critics -- Appreciation, Company marketing practices, Arts and entertainment industries, Business
Abstract

With thursday's Golden Globe announcements, awards season is in high gear. But, amid all this excitement, let's not forget some hard-working people who don't receive awards but who contribute so [...]

Published
2006

3. Critical condition: how important are reviews when mounting an Oscar campaign? Absolutely vital, marketers say

Author

Gardner, Chris

Subjects
Academy Awards -- Management -- Marketing -- Evaluation, Film critics -- Evaluation, Motion pictures -- Marketing -- Evaluation, Company marketing practices, Company business management, Arts and entertainment industries, Business, Business, international
Abstract

When it comes to a successful Oscar campaign, film reviews play a very, um ... critical role. Any veteran campaigner or awards marketer will say that positive ink supplied by [...]

Published
2006

Catalog

Books, media, physical & digital resources
See catalog results