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The significance of e-mail marketing in providing efficiency, increased productivity and cost effectiveness is presented. The secrets for successful e-mail marketing are presented.

The importance of visual merchandising in retail marketing is discussed. The viability of auditory and tactile merchandising is also examined

Several ideas have been given for promotional activities for the gift stores with the holiday shopping season about to begin.

Retailers are provided with advice for updating and choosing display fixtures, using manufacturer's displays and displaying merchandise in their stores. The different kids of manufacturer's displays are discussed.

Advice is presented to help giftware retailers choose products for their stores and create merchandise displays. A list is given of giftware lines that provide good profits. Giftware retailers can gain good display, buying and trend tips by shopping other giftware stores, paying close attention to the way products are presented, attending seminars at trade shows, reading trade magazines and talking with other retailers.