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Your search keyword '"Focus groups -- Evaluation"' showing total 4 results
Start Over Descriptor "Focus groups -- Evaluation" Topic company business management
4 results on '"Focus groups -- Evaluation"'

1. Focus groups key in semi-truck collision case.

Author

Watson, Ryan

Subjects
Liability for traffic accidents -- Negotiation, mediation and arbitration, Settlements (Law) -- Management, Focus groups -- Evaluation, Company business management
Abstract

In April 2012, a three-year-old boy and his mother's fiance were headed to day care on a Missouri highway. As their vehicle crested a hill, it collided with a parked [...]

Published
2017

2. Shoot The Focus Group; Advertisers are inventing new ways into the consumer's head

Author

Kiley, David

Subjects
Information services industry, Company marketing practices, Company business management, Market trend/market analysis, Yahoo! Inc. -- Officials and employees, Yahoo! Inc. -- Marketing, PepsiCo Inc. -- Marketing, Focus groups -- Services, Focus groups -- Evaluation, Information services industry -- Officials and employees, Information services industry -- Marketing, Customer relations -- Management, Interactive marketing -- Forecasts and trends, Soft drink industry -- Marketing, Advertising agencies -- Services
Published
2005

3. Enthusiast Web sites offer unsolicited feedback

Author

Autoweek, John D. Stoll

Subjects
Automobile industry -- Management, Motor vehicles -- Evaluation, Focus groups -- Evaluation, Automobile industry, Business, Company business management, Automobile Industry, Management, Evaluation
Abstract

Byline: John D. Stoll AUTOWEEK Typical focus group: airtight room, white walls, moderators, No. 2 pencils, ambiguous questionnaires, a coffee break, lunch if you're lucky. Result: Pontiac Aztek, et al. [...]

Published
2002

4. Same Frame, New Game

Author

Henderson, Naomi R.

Subjects
Market surveys -- Management, Market surveys -- Evaluation, Focus groups -- Management, Focus groups -- Evaluation, Company business management, Advertising, marketing and public relations, Business
Abstract

The problem of time constraint faced by the focus groups is discussed. The changes that have come into existence with the transition of a historical two-hour session of focus groups to varied types of sub and mini-groups for a qualitative consumer research are reviewed.

Published
2004

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