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Analisam-se as práticas, narrativas e aspectos culturais da Companhia Teatral Arte Viva (Santa Cruz, Rio Grande do Norte, Brasil) no âmbito comunicacional e midiático. O relato ressalta as suas características representativas e a interação social entre a companhia e o público, bem como evidencia a observação de um fenômeno original: a expressão e resistência dos teatristas em associação à sua contextualização folkmidiática ao abordar a teatralidade que ocupa o espaço público e demonstra, em sua essência, a vocação.

Consideram-se os processos de globalização e mundialização (ORTIZ, 2013, 2009) e os apelos midiático e mercadológicos que configuram as atuais circunstâncias em que a cultura e o mercado se cruzam. Logo, reflete-se sobre o evento esportivo Red Bull Paranauê, ocorrido no Brasil no ano de 2017 e 2018, destacando a Capoeira enquanto Patrimônio Imaterial e a projeção construída pela competição esportiva. Discute-se, com base na concepção de folkmarketing (LUCENA FILHO, 2007), as implicações do Red Bull Paranauê sobre os aspectos de identidade e cultura. Evidencia-se, ainda, vozes de capoeiristas que se posicionam de modos distintos sobre o fenômeno da mundialização da Capoeira e a suas projeções midiáticas. Embora se reconheça uma determinada visibilidade mundial da Capoeira e dos capoeiristas brasileiros, preocupa-se com os efeitos futuros de uma perspectiva exclusivamente competitiva.

The photo essay is an excerpt from a documentary project in development which addresses "pilgrims", such as "pilgrimages" and "ex-votos" practiced by devotion to São Francisco de Canindé, in the municipality of Canindé, located 110 km away from the city of Fortaleza, capital of the state of Ceará (CE), located in the Northeast Region of Brazil. The photographs were captured during the feast in honor of the saint, which takes place annually between September 24th and October 4th. However, in 2016, especially because of the changes, the party was extended to after the election. It is an initiative linked to the ECOMSUL Research Group - Epistemologies and Emerging and Transforming Practices in Communication, Media and Culture, of the Department of Social Communication and Postgraduate Program in Media Studies / UFRN.

The work Dictionary of Brazilian Folklore, by Luís da Câmara Cascudo completed 60 years in 2014. The International Folkcommunication Magazine carried out three studies to commemorate the anniversary of this bibliography, whose importance is given as a reference on Brazilian and global culture and is, in addition, one of the bases for Luiz Beltrão's Folkcommunication and the scholars of this thought. The third and last last description is with Severino Vicente, president of the National Folklore Commission. Severino Vicente talked to our team about the challenges of keeping the National Folklore Commission active throughout the vast Brazilian territory. In addition, our interview with this popular culture researcher dealt with the tools available on the internet and their use for the Commission.

This article presents the characteristics of the Boi Calemba Pintadinho, cultural manifestation of Boi Calemba at São Gonçalo do Amarante (Rio Grande do Norte/Brazil) in folkcomunicacional context, through the recognition of the group as a whoopee linked to popular religious theater and also as emergency space and expression of traditional knowledge, the research in question was drawn up from observation techniques, interview, research of the bibliographic collections and photographic records of the cultural group.