1. Cyber-PR and “dynamic touch”
- Author
-
Galloway, Chris
- Subjects
- *
COMMUNICATION & technology , *COMMUNICATION & society , *PUBLIC relations , *TELECOMMUNICATION - Abstract
Abstract: Mobile communications technologies challenge public relations practitioners to expand their thinking and practice. Liberating electronic communication from fixed devices means that familiar PR approaches designed to reach audiences through such equipment are insufficient in themselves. They need to be complemented by new strategies, including those based on conceptualizing cyber-PR as dynamic communicative “touch.” [Copyright &y& Elsevier]
- Published
- 2005
- Full Text
- View/download PDF