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Old age as a social issue is gaining more interest due to demographic calculations that predict that within a few decades these citizens will be the largest segment of the population. A fact that has and is provoking a heated social debate because of the relevant consequences it has for several generations of citizens. A debate even harder because of it's deep implications with another social dilemma: inmigration. Which is, at first sight, the quickest answer to the problem but, once again, crosses it's path with another great social problem: the dire need for work and the high rates of unemployment for those new generations we need in order to improve the pension system. We aim to review the topic of the elderly, to seek theoretical foundations, to discover where the discussion appears, the different points of view and actions, to later make a creative proposal that reflects the real needs of this segment and the social system as a whole. The methodology that has been used in this dissertation has consisted in an analytical and qualitative review of documents belonging to authors and projects to discern the status quo of the issue. The approach of the question is multidisciplinary from Education, Communication and Sociology approach. [ABSTRACT FROM AUTHOR]