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In today's digital and distributed information environment, engaging with users is imperative for the success of liaison librarianship in the academy's learning and research environment. Such associations require the liaison's personal approach for connecting and building relationships with clients. This paper addresses the main factors for sustaining or improving ties with users as well as the prospects for individualized working relationships by liaison librarians. It examines the validity of and rationale for adopting a more personal type of engagement to improve and extend client connections in the long term. This article also looks at how such an approach by liaisons is reflected in best practices, guidelines, and articles in the library literature. In addition, it traces literature that helps establish grounds for personal or individualized engagement in the workplace. The paper concludes with some important practical considerations and calls for more in-depth research into the liaison librarian's personal approach as an essential step for understanding and assessing the quality of liaison librarianship. [ABSTRACT FROM AUTHOR]

Purpose – Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning, marketing and public relations more recently, has been recommending using communications as a strategy to coherently and proactively handle and foresee change. Planning and using an overall communications strategy will bring integrity and adherence to the library's goals and direction while reducing the discomfort of change. This selected bibliography is a quick starting point for understanding the significance of an overall communication strategy and its use for managing conflicts and changes in the library's environment strategically. Design/methodology/approach – This article covers books and articles from mid-1980s to 2004, published around the world. The sources are listed alphabetically by author and then chronologically for different sources by the same author, providing brief but useful information about the content covered for each source. Findings – This bibliography illustrates a variety of research from corporate communications, strategic planning, communications management, marketing and public relations literature that emphasize the role of communication in strategic management. Research limitations/implications – It records a comprehensive list of publications covering international perspectives as well as publications about communication strategy. Practical implications – This selected bibliography is primarily intended for librarians, library planners, managers or administrators, but is also relevant to corporate and business professionals, planners and administrators. Further, it would also be a useful resource for students, faculty and researchers of communication. Originality/value – This bibliography presents a much needed resource list for gathering insights into the strategic role of communication for organizations such as the library that are in a state of constant change. [ABSTRACT FROM AUTHOR]