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Communication is everyday basic interaction among people, which consists of two components, verbal and nonverbal. A prerequisite for successful communication is politeness, which is discussed in this thesis. This thesis focuses more-in-depth on one act of communication, greetings. Attention is paid on greetings in Czech and German language. The work is divided into two parts - theoretical and practical. The theoretical part deals with the pragmatics and communication. It defines the concepts of politeness (brief part is dedicated to its history, its functions and linguistic access to it), discourtesy and greeting. The practical part is focused on the questionnaires that have been used for data collection. Answers to questions are tabulated in percentage terms and in comparative text processing, which was the aim of my thesis. The result of the research is the conclusion that both languages express politeness in a very similar way. German greetings are more diverse and less formal thanks to the influence and acceptance of English words.

The topic of the thesis is to monitor differences in communication between men and women. The theoretical part summarizes the information about communication in general and outlines the differences in communication between men and women. The empirical part is based on interview. We examine possible differences of verbal communication between men and women with university education. Following characteristics were examined: formality, expressions, vulgar, addressing, topics, and the role in communication and interruptions. The results provide information about relatively specific differences in verbal communication between men and women. It was found that men use significantly more technical terms, use more vulgar words, while women choose such expressions exeptionally. Men do not interrupt the other speaker, women interrupt in more than 50% cases.. The results confirm previously published findings on this topic.

Taboo and noa in communication. Realization of linguistic taboos in the print media. This thesis deals with issues of the taboo and noa in language and communication. The core of this thesis is to identify the essential tabooed themes in contemporary society and ways of their linguistic realization in the print media. In the theoretical part of this thesis is the first explained substance of the terms such as taboo, noa, communication and linguistic taboos with regard to the interrelations between these terms. In the empirical part are then defined tabooed themes occurring in the concrete texts of the diary Mladá fronta DNES and Blesk and of the periodical Rytmus života and ways of their linguistic grasping. The thesis focuses above all on the manifestations of speech restrictions in the lexical plan of the language.

The thesis entitled "Pragmatic and stylistic analysis of the horoscopes in periodicals" deals with the horoscopes from linguistic point of view; the greatest attention is paied to the pragmatic and stylistic aspects. The goal of the thesis is to identify the typical features of horoscopes on the basis of pragmatic and stylistic analysis. The research material comprises of 1752 astrological predictions taken from sixteen different periodicals. The author and the recipient of horoscope are characterized in each chapter and selected attributes of the target group are studied in each chapter as well - age, gender, social roles and status. It is dealt with the intention of horoscopes; its impact on recipient and strategies used by authors of horoscopes are analyzed too. The thesis presents the way vocabulary and other language tools are used in horoscopes to communicate intention of their authors. The analysis also deals with themes of horoscopes.