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This study examined the way college football players used social media to resist, highlight, and address inequity in college football. Employing a critical discourse analysis guided by poststructuralism as a theoretical framework, three public statements were analyzed to explore how the language used in the statements resisted multiple discourses that shape college football players' experiences. The ways that college football players used discourse to mobilize as activists and exert control over their college athlete experience were considered. These findings highlight three consistent themes and expand research on college athlete activism through social media and language analysis. [ABSTRACT FROM AUTHOR]

Abstract: This chapter highlights issues of racism and neoliberal capitalism that exist within the market‐like structure of intercollegiate athletics on college campuses, as well as some of the consequences for student‐athletes. We discuss the importance of using critical frameworks to better understand and shift the culture and structure of athletic programs to be more inclusive and supportive of the needs and interests of college athletes. [ABSTRACT FROM AUTHOR]