1. Inquiry into the shape design of display space based on visual perception
- Author
-
Xurui Tan and Hao Tang
- Subjects
Visual perception ,business.industry ,Cognition ,Space (commercial competition) ,Visual rhetoric ,Gaze-contingency paradigm ,Structural information theory ,Gestalt psychology ,Computer vision ,Artificial intelligence ,Persistence of vision ,Psychology ,business ,Cognitive psychology - Abstract
Shape design of display space focuses mainly on embodiment of psychological and physical demand of visitors in design. Visitors' recognition, acceptance and acquisition to information supplied by exhibitors, to a large extent, are decided by people's visual perception to visual object. Research theory of Gestalt psychology and Arnheim has verified: the awareness of human visual perception to objective world is an active process of visual cognition. The article analyzes the relationship between the shape of display space and the organization of display space through correlated theories of visual perception, the relationship between space shape and visual perception, and the reaction characteristics of human vision to various visual inducements and discusses the application of human visual perception to display spatial shape design.
- Published
- 2010
- Full Text
- View/download PDF