1. Baristas in the limelight.
- Subjects
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COFFEEHOUSES , *COFFEE industry employees , *TECHNOLOGICAL innovations , *CUSTOMER relations - Abstract
The article presents the views of James Hoffmann, founder of Square Mile Coffee Roasters regarding various aspects related to coffeehouses. It is mentioned that traceability and transparency are the trends enjoyed by Hoffmann. Also discussed by him is the interaction of customers in the coffeehouse with professional coffee makers referred to as baristas and the effect of technological innovations in the coffeehouses is also mentioned by him.
- Published
- 2012