1. Why are some coalitions more successful than others in setting standards? Empirical evidence from the Blu-ray vs. HD-DVD standard war
- Author
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M'Chirgui, Zouhaïer, Chanel, Olivier, Calcei, Didier, CREM, LAREQUAD, Association Euromed Management - Marseille, Groupement de Recherche en Économie Quantitative d'Aix-Marseille (GREQAM), École Centrale de Marseille (ECM)-École des hautes études en sciences sociales (EHESS)-Centre National de la Recherche Scientifique (CNRS)-Aix Marseille Université (AMU), Groupe ESC Troyes, ESC Troyes, École des hautes études en sciences sociales (EHESS)-Aix Marseille Université (AMU)-École Centrale de Marseille (ECM)-Centre National de la Recherche Scientifique (CNRS), and Peguin-Feissolle, Anne
- Subjects
Blu-ray ,standard war ,Blu-ray,HD-DVD,coalition,coopetition,standard war ,[SHS.ECO] Humanities and Social Sciences/Economics and Finance ,coopetition ,[SHS.ECO]Humanities and Social Sciences/Economics and Finance ,HD-DVD ,coalition - Abstract
Standard-setting coalitions are increasingly composed of rival firms from different sectors and are characterized by simultaneous and/or sequential cooperation and competition among their members. This paper examines why firms choose to belong to two standard-setting coalitions instead of one and what determines the success of a standard coalition. We test empirically for network effect, experience effect, and coopetitive effect in the Blu-ray vs. HD-DVD standard war. We find that the higher the similarity of the members in the coalition, the greater the probability of standard coalition success. Furthermore, relatedness leads to a greater probability of joining both competing coalitions, but at a given degree of knowledge difference, an opposite effect exists.
- Published
- 2010