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The aim of this study is to identify the factors that comprise farmer attitudes toward dairy cows and jobs in Japan, and examine the relationship between these attitudes and dairy productivity. At first, we executed a questionnaire survey to determine factors that comprise attitudes of farmers toward their jobs and dairy cows, and three factors were extracted. These were named as 'Positive beliefs to cows', 'Negative beliefs to cows' and 'Job satisfaction', respectively. Second, we examined the relationships between attitude and dairy productivity in 35 dairy farms. The positive beliefs scores correlated positively both with milk yield and milk urea nitrogen concentration. We found there to be three farm groups by cluster analysis using three attitude score. The group B farms showed significantly higher positive beliefs scores and job satisfaction scores; on the other hand, the group C farms showed significantly lower positive beliefs scores and higher negative belief scores. The milk yield in group B was significantly higher than that in group C. This study showed that Japanese farmers' attitudes toward cows considerably resemble those seen in previous studies in Western cultures. Positive attitudes toward cows could enhance stockmanship, and could improving animal welfare and productivity. [ABSTRACT FROM AUTHOR]