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Nowadays, the IT industry is revolving around the build-out and adoption of a new platform, characterized by mobility, cloud-based application and service delivery, and value-generating overlays of social business and pervasive analytics. The paper explores the convergence of mobile, cloud, and social, as well as the effects for the enterprise and the emergence of the new enterprise application platforms. In the beginning we set the stage, while showing the expansion of the mobile, cloud, and social in the business information system, as they were found in the literature. We then look over the IT trends, especially the consumerization of IT, as reasons and basis for the information systems embracing of mobile. Afterwards, we present a mobility roadmap for the enterprise and illustrate the reconfiguration of the enterprise application platform.Keywords: Mobile Technology, Cloud Computing, Social Networking, Enterprise Applications1 IntroductionThe changes set in motion by the Internet and the web technologies are irreversible and have strong impact, but it will take more time to diffuse through organizations. Migrating from old to new ways of doing business has always been a continuous, open-ended process [1],We have witnessed so many IT trends in the last 20 years and we believe that none was as pervasive as mobile technology. The ability to access any content, on any device over any network in any location, is becoming a reality. While the whole IT budget is either same or declining, the one bright point is mobility. According to some studies, in 2011 and 2012, mobility budgets were 40% larger than in 2010 [2], Organizations consider the enlargement of the number of employees with smartphones (from less than 50% in 2010 to over 70% by 2013), which triggers the raise of the number of devices requiring support (Apple, Android-based and RIM devices, as well as tablets) and the associated costs. The new environment demands to deliver services to employees in a mobile cloud computing model.Social networking evolved massively in the last few years, at an incredible pace and became the preferred way of interaction, sharing and collaboration between people. Particularly, the last few years repositioned the interaction and sharing on the mobile devices. According to some studies, 60% of Facebook updates are from mobile devices and around 80% of staff members are using their phones and other devices for both work and personal purposes and these figures must prompt the managers' interest and reconfigure the enterprise information architecture [3], Passing over the social networks, other social technologies like blogs, wikis, emeetings, instant messaging or document sharing are noteworthy instruments for employees to collaborate and come upon innovation.From the business point of view, the wireless access ubiquity, the proliferation of mobile devices and the urgency to keep business moving have brought the mobile technology in the enterprise information system. From the users and consumers point of view, their real-time, continuous collaboration and their new behavior combined with the first two arguments have brought the social in the enterprise information system. If we add a fourth ingredient - the cloud - we obtain the entire representation of enterprise mobility. Today the state of the art in business technology is repositioning in "the third platform", which includes mobile devices and applications; the cloud services; the explosive data growth and a new generation of solutions. Let us mention that the first two platforms were: (1) mainframes and terminals and (2) the client-server model supported by the PC.This blend of social capabilities, mobile technology and cloud computing materialize into a new platform that forms the basis of a new information system [4], The interdependency is illustrated in Figure 1, where we also considered the position and the role of the enterprise applications. …

When Service science, management, and engineering (SSME) was introduced in the mid-2000s, top IT vendors, IBM, HP, and Oracle were very aggressive and established research organizations and standardization organizations. But today, it seems that they have changed their course. IBM says it plans to expand Pre-tax Income margins through a shift to higher value material, namely, Software. HP's CEO, Meg Whitman, said in her interview on February 20, 2014 that “We are doubling down on Hardware”. Oracle joined in creating an industry consortium called the Service Research and Innovation Initiative (SRII). But we can't find its name on SRII Management team. As for their sales goods (materials) aspects, all of them are eagerly selling so-called converged infrastructure products, which consist of server, storage, network, and management software, and are featuring UX (user experience) interface to realize self-service system. They put strong emphasis on cloud system, which enable users to construct their systems more easily than before without the help from Services or Solutions Providers. But, these phenomena do not mean that SSME became past relic for IT vendors but mean that IT vendors are trying to develop holistic service systems. Third Platform, which is defined by IT Research consultancies and includes Mobility, Cloud, Social, IoT (Internet of Things) and Big Data as key components, makes it possible to realize its arrival. In this paper, We overview what is really happening in IT industry and discuss a mechanism about why Third Platform makes it possible to invite a new era through the holistic view of Service Science framework. The way to discuss the above topic is simple. I used basic Holistic Systems Science approach, i.e., fixed the perspective and methodology at first, then case-studied IT vendors' activities, and at last analyzed them. The curious thing is that personal behavior seems to affect whole system, namely, IT vendor's activity more intensely than we usually expect and that whole system (environment) affects personal behavior vice versa.

In order to keep up with the next generation of technology and accommodate ever-increasing consumer demands for options, convenience, and, of course, the lowest prices, businesses must build their strategies on appropriate technology that can answer those demands. This paper will discuss the benefits, challenges, and implications of SMAC (social, mobile, analytics, cloud) technology and the effects of SMAC implementation on a business’s enterprise architecture and IT.The research supports the utilization of social, mobile, analytics, and cloud (SMAC) technology to respond to consumer demands based on a review of the literature. Real-world considerations are offered to the reader on implementation and application of SMAC technology into today’s business world.SMAC technology offers a state-of-the-art, adaptable enterprise solution that addresses these needs and can project a business’s enterprise platform into today’s modern economy. Although incorporating SMAC technology into an enterprise presents challenges, namely with security and high user expectations, the SMAC technology also offers a multitude of benefits. Effective change management, including assimilation of SMAC technology into an organization’s culture, and communication at all levels of an organization are key to the successful implementation of the SMAC stack. Hurbean and Fotache’s (2013) research concludes that businesses are wise to adopt “the third platform” of social media, mobility, big data, and cloud computing, and the authors of this paper agree with these findings based on the research conducted

ASTEX is a large multi-agency program to investigate all aspects of marine stratus clouds because of their overall importance in regulating the earth`s climate system. The program focused on clouds in the Eastern Atlantic during the month of June, 1992 because of the expected frequency of low clouds in that area. The experiment was based on the islands of Santa Maria in the Azores and Porto Santo about 800 km away in the Madeira Archipelago with large complements of remote sensors operated from both islands. To form an equilateral triangle of remote sensors, a ship was used as the third platform.