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The ways in which climate adaptation is understood in the European Union is examined via three key policy documents: the Strategy on adaptation and the Green and White Papers that preceded it. Drawing on Poststructuralist Discourse Theory, light is shed on the implicit values and assumptions that underpin this recent policy initiative. The findings demonstrate a tension between the declared ambition to act on adaptation and implicit suggestions that nothing really has to change, and the challenge can be addressed by market and technological innovations, and by mainstreaming adaptation into existing sectoral policies. The policy discourse effectively serves to depoliticize choices societies make in response to climate change, presenting adaptation as a non-political issue. Insight into European adaptation discourse enables deeper understanding of recent policy developments and opens up possible entry points for critique. [ABSTRACT FROM AUTHOR]