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The COVID-19 pandemic continues to spread rapidly across the globe, and yet media coverage of the pandemic has decreased since the initial flurry of attention received during the beginning of the crisis in early 2020. Despite this decrease, public attention to the COVID-19 pandemic remains high, relative to the public’s attention to other issues, and appears to have largely been supplanted and displaced rather than combined and connected with the attention paid to climate change and other societal challenges. Connections between COVID-19 and climate change, among many intersectional challenges, are varied and complex, and merit further attention in the public sphere.

We interrogate fast fashion in the 21st century in the context of a changing climate, assessing emergent trends in sustainable fashion as an alternative consumption pathway through the annual ‘Trash the Runway’ event in Boulder, Colorado. In this research, we interviewed and surveyed designers and analyzed workshop activities that led up to their annual fashion show. We also interviewed and surveyed students at the University of Colorado who worked with designers to produce short films about them and their work. The project centers on decolonial practice by providing —who are often marginalized in decision-making processes—a stage to articulate policy and behavior changes to address climate change and sustainability. We found designers expressed reticence before the workshops and events to speak about climate change in everyday life, yet their design work creatively spoke powerfully for them, and they expressed less discomfort after the experience, while they advanced their skillset as climate communicators. Moreover, we found both designers and student partners reported that they think climate change will impact people greatly in the future. Also, while comparatively fewer respondents reported that climate change impacts them personally, our findings showed those noting personal impacts nearly doubled after participation in the sustainable fashion project. Although engagement with sustainable fashion helps to defetishize production processes and link consumption habits with awareness of climate and environmental change, more creative work should be done through fast- and sustainable-fashion endeavors to draw out spatial and temporal considerations of climate change threats here and now.

Through this research, we systematically updated and expanded understanding of how the print media represent evidence of human contributions to climate change. We built on previous research that examined how the journalistic norm of balanced reporting contributed to informationally biased print media coverage in the United States (U.S.) context. We conducted a content analysis of coverage across 4856 newspaper articles over 15 years (2005–2019) and expanded previous research beyond U.S. borders by analyzing 17 sources in five countries: the United Kingdom (U.K.), Australia, New Zealand, Canada, and the U.S. We found that across all the years of analysis, 90% of the sample accurately represented climate change. In addition, our data suggests that scientifically accurate coverage of climate change is improving over time. We also found that media coverage was significantly less accurate in 2010 and significantly more accurate in 2015, in comparison to the sample average. Additionally, Canada’s National Post, Australia’s Daily Telegraph and Sunday Telegraph, and the U.K.’s Daily Mail and Mail on Sunday (all historically conservative outlets) had significantly less accurate coverage of climate change over this time period than their counterparts.