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The largest volume of water that humanity uses is dedicated to agricultural irrigation, vital to ensure food for the growing population of our planet. This poses many challenges since the concentration of the population in urban areas confers a new dynamic on the relations between the countryside and the city. Additionally, climate change creates scenarios that imply the need for improved irrigation water management, which cannot be achieved only through irrigation technologies, but with a global approach to the problem that also includes economic aspects such as incentives for producers to adoption of the most appropriate technologies for each region, as well as the conscious intervention of producer associations. Considering the mentioned conditions, in the present work the situation of the use of the irrigation water in the valley Atlixco-izucar of the State of Puebla, Mexico is shown. The demonstration of the profits of technified irrigation was performed in three plots dedicated to sugar cane which led to increases in yields and savings of 50% and more of the irrigation water used.