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'Are you going to tell me off for flying?' This question was asked three times by a lady in South Manchester, England, when we asked her to participate in our qualitative in-home study on flying. She asked it once when we approached her in the street to ask if we may interview her. She asked again when we phoned to confirm the time and address of the interview, and she asked it a third time while serving tea and biscuits at the beginning of the interview. Needless to say we had given absolutely no indication that the interview would pass 'judgment' on her flying activities. The lady had undertaken six return trips by air for leisure in the previous year, and in the final section of the interview commented 'I will have a conscience, but I won't not fly to Miami...'. As this one example shows, the frequent flying/environmental impact question is currently a hot topic. It brings forth a cocktail of rich unprompted discussion and a mixed bag of responses, it has become emotionally charged and polemic. Accounts and justifications concerning frequent flying range from surprise that a taken-for-granted everyday activity which until very recently had been considered a culturally desirable thing to do, has suddenly become frowned upon; to a sense of almost guilty pleasure, apology and, at its extremes, defiance. What the significance and explanation for this might be in sociological terms is the focus of this paper. The answers are important, in particular for policy stakeholders seeking to curb consumption behaviours as one of a portfolio of emissions reduction strategies. It is to the policy audience that this paper primarily speaks. It also provides a quite different - out of the box - insight and contribution to the aviation and emissions debate, which complements the more 'supply side' technology and research and development focused papers which dominate the aviation and emissions-reduction literature currently. [ABSTRACT FROM AUTHOR]

The aviation sector is in turbulent times. On top of increased security concerns, oil price rises and health scares, it now finds itself at the centre of the climate change debate. Previously highly resilient to short-term 'shocks', it remains unclear as to how the aviation sector will respond to persistent and significant pressure to mitigate its global carbon emissions. From a technological point of view, mitigation is not straightforward, with few, if any, low-carbon technologies available in the short-term and significant time-lags in achieving the necessary penetration of the global fleet. Moreover, many drivers within the sector are aligned towards growth and despite political recognition of the increasing importance of aviation's CO2 emissions, policies encouraging growth of the industry continue to conflict with the climate change agenda. Given the complexity of the aviation system within a dynamic commercial environment, scenarios, rather than economic forecasts, are used here to explore opportunities for the aviation industry to develop within the constraints of the EU's own climate change targets. The scenarios illustrate a variety of feasible aviation futures, but all require other sectors to make emission reductions well in excess of those levels currently envisaged, due to the expansion of the EU's aviation industry within a constrained carbon cap. [ABSTRACT FROM AUTHOR]