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Cities allover are high potential urban structures actually threatened principally by globalization and urban sprawl, both darkening their understanding and rightful administration. However, considering present changes, and particularly administrative structures mutations, cities have a remarkable opportunity to regain their fame, situation they can take advantage of only if benefiting of an optimal management. The present paper intends to provide a general overview of the current administrative issues at cities level in the European context, focusing on their particularities in Romania and especially on Bucharest's case, its challenges and opportunities. The general analysis synthesizing the state of being of Romanian urban localities is joined by good practices examples from other countries together with foreign and Romanian field experts' suggestions for administrative organization and functioning supporting cities sustainable development. The final target is to provide a comprehensive image of urban development in Romania and to identify possible ways to improve it considering city as a whole, in the context given by national background as well as by the international one. [ABSTRACT FROM AUTHOR]