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This diploma thesis is concerned with the use of the choice experiment method for modelling the demand for recreation of rock-climbing in Czech Republic. The main scope of this diploma thesis is to find the main atributes for the individual's decision making about the choice of recreation area and derivation of their implicit prices. The next point of this diploma thesis is to find out a socioeconomic sctructure of the respondents. The theoretical part involves an explanation of the main economic terms, a detailed description of the choice experiment method and a list of papers concerned with a rock climbing. The practical part describes the procedure of the aplication choice experiment method step by step -- the questioning preparation, the data survey, the data analysis and the interpretation of results. The conditional logit is used to the choice experiment analysis.