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This paper discusses the need to develop new approaches to the problems of intercultural communication under modern conditions. The established theories were formulated in the mid-20th century in a specific historical context and for specific purposes; today they are outdated. The ongoing globalisation, changing global balance of power, increased mobility of the ever-growing masses of the world population, mainly in the spheres of tourism, education and labour migration, call for new concepts and theoretical frameworks. Cultural globalisation revived interest in national cultures, creating a desire to preserve national traditions, lifestyles, characteristic features of everyday life and even those of the worldview. This process is stimulated by the opposition between increasing globalisation and attempts to uphold national identity. Thus, most nations today find issues related to national identity increasingly important and sensitive. The clash between the two opposing vectors - cultural standardisation, on the one hand, and a kind of cultural nationalism, on the other - leads to a growing number of cross-cultural misunderstandings and conflicts. This study relies on a variety of sources, including the results of a survey of Russian and Chinese students studying at the Lomonosov Moscow State University. The discussion of the need to design new approaches to intercultural communication is illustrated by the experiences of Chinese students studying at Russian universities and Russian academics teaching Chinese students. The number of Chinese students is steadily growing, but Russian educational institutions are not prepared to handle this increased inflow. Students, in their turn, are not prepared to integrate into an alien culture. Apart from the need to develop new principles and techniques for cross-cultural studies, the paper also emphasises the importance of providing practical information and advice in various forms - the Internet, guidebooks, induction courses to help international students to adapt to the Russian education system and everyday life. Of great importance are professional advancement courses for the Russian faculty teaching students from China, which would offer them an introduction into Chinese education traditions, behaviour patterns and mentality. Some other ways of addressing the current issues in integrating Chinese students into the Russian world are suggested. [ABSTRACT FROM AUTHOR]