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Taste is an acquired phenomenon. The tastes of colors are related to people's perceptions and assumptions, as well as their personal experiences. In other words, there is a meaningful correlation between taste and color. However, this correlation requires extensive investigation before general patterns of taste perceptions can be determined. In addition, multiple studies of a range of different populations are necessary. This study investigated the responses of 56 male and 56 female Iranian participants aged 2 to 6 years to 11 colors commonly used in food and food packaging. Data analysis revealed significant correlations between perceptions of the taste of colors and the relationships between primary and secondary colors in Itten's color wheel. The data were also compared with data from an earlier and identical survey of the taste perceptions of adult Iranians. Participants in both groups perceived the taste of secondary colors as the taste common to their two constituent primary colors. In addition, the basic color rules set out in Itten's color wheel in relation to secondary and achromatic colors also affected how the taste of each color was perceived. [ABSTRACT FROM AUTHOR]