Search

The article features 7th chief executive officer (CEO) of Yahoo! Inc. named Marissa Mayer. It says that Mayer was asked by recruiter Jim Citrin of Spencer Stuart to join the Yahoo! CEO search, wherein when she was asked regarding her plan for Yahoo! if she was appointed, her answer is to make their product more delightful and innovative. Moreover, it discusses the company focus of Yahoo!'s former CEOs such as media content, technology centered users, and profit enhancements.

An interview with S. Premkumar, chief executive officer (CEO) at India-based hospital chain Apollo Hospitals Enterprise Ltd., is presented. Premkumar discusses working in the technology company HCL Technologies Ltd. for 29 years, his plan to expand in Trichy and Balangore, and how the hospital management keeps the quality of managed services. He also emphasizes the need for the healthcare industry to be recognised as a sector just like a software.

An interview with GeniusWorks founder and chief executive officer (CEO) Peter Fisk is presented. When asked whether a dead brand having the appropriate values could become a good means of easily building a brand, he says yes. He also explains the importance of social media in brand development. He mentions his belief with regards to most companies' practice of killing brands when they should not have to.

An interview with Mary van de Wiel, chief executive officer (CEO) of ZingYourBrand.com, is presented. When asked if she believes with the so called failed brand, she says that failed brand is a dead brand walking's example. She also mentions that such dead brand can be worth reviving, and can be not. She adds that the consciousness level of CEO and energy differentiate the branding strategies between a successful group and a group that did not manage to survive.