Unconventional rock or sediment units require stimulation to produce retained petroleum due to the combined effects of petroleum viscosity and matrix permeability. Despite intense study, current methods to identify unconventional sweet spots remain largely empirical, i.e., most rely on a cookbook of independent organic and inorganic geochemical measurements that are compared with those of productive rock units. A sweet spot is a volume of rock having favorable porosity, permeability, fluid properties, water saturation, and/or rock stress that is likely to produce more petroleum than surrounding rock. Many methods to identify sweet spots are time-consuming, require discrete samples (i.e., cannot be completed while drilling), and are not at the proper sampling scale to most effectively identify target intervals. Improved work flows are needed that incorporate rapid, properly scaled geochemical and geomechanical measurements that can be completed while drilling, coupled with fully integrated three-dimensional (3D) basin and petroleum system modeling (BPSM) that reduces the risk associated with predicting sweet spots. For example, the development of saturate-aromatic-resin-asphaltene (SARA) modeling can be used to predict the composition of petroleum that remains in unconventional rock units. As another example, calibrated 3D BPSM that includes Langmuir sorption parameters can be used to predict sorption capacity and sorbed gas content throughout targeted subsurface formations. Organic and inorganic geochemical logs offer independent means to identify sweet spots. Organic geochemical logs are commonly based on direct measurements of carbonate content and pyrolysis response, but they require discrete samples at predetermined depth intervals, which are typically analyzed in the laboratory rather than at the well site. Inorganic geochemical logs are based on indirect calculation of mineral content and total organic carbon (TOC) content without the need to collect samples. Although inorganic geochemical logs do not determine the quality or thermal maturity of the kerogen, they provide continuous data with depth and can be quantified in real time during drilling. Current tools to map shale gas or shale oil sweet spots include nominal measures of richness (e.g., total organic carbon or TOC, hydrogen index, thickness), thermal maturity (e.g., maximum burial depth, vitrinite reflectance, Rock-Eval Tmax), trapping mechanism (e.g., tight shale or juxtaposed organic-rich and lean units within the target interval), porosity and permeability, and stress or the tendency to fracture (e.g., brittleness index). Wireline measurements of TOC offer continuous data with depth, but many need to be calibrated against discrete organic geochemical measurements. Additional parameters to identify sweet spots in vertical sections include the oil saturation index, continuum flow isotopic fractionation during gas release from crushed samples, and the stable carbon isotopic rollover of ethane, propane, and other gases. Isotopic rollover has been observed in shale gas plays and some conventional reservoirs and it appears to result from mixing of primary and secondary gas cracked from kerogen and retained liquid, respectively. Most unconventional rock units that display rollover are overpressured and productive, although some rollovers occur in areas having both good and poor production.