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Master thesis discusses the topic of cultural tourism in France. Its main objective is to evaluate culture in context of tourism in France and conduct case studies of selected projects. Theoretical part is focused on defining terms culture, tourism and cultural tourism. Practical part of the thesis analyses apporach of France to culture, it's cultural practice in respect of tourism and analyses French tourism as a whole. First examined project is Guédelon, construction of medieval castle executed with construction techniques of 13th century. Second examination is focused on museum of 21st century - project MuCEM, Museum of European and Mediterranean Civilisations in Marseille.

The aim of the bachelor thesis is to analyse the potential of the tourism industry of the microregion Kozákov. The thesis consists of four main chapters. The first one delimits the elementary terms from the field of tourism, which are connected with the theme. The second chapter minutely characterizes the microregion, its territory and important personalities. The third chapter builds on an analysis of the primary and secondary tourism supply. It also concerns itself with the issue of the tourism subjects in the microregion and promotion. The last chapter evaluates the potential of the microregion for the development of the tourism and contains advice for the efficient utilization of the destination.

The aim of this diploma thesis is to create a certain overview of tourism services provided currently for free. The theoretical part enlightens the theory of price, its marketing mix functions, price tactics, strategies and its impact on a company image. Furthermore, the benefits of tourism are described as well as the satellite travel account and the unofficial account of WTTC. In connection with this the multiplying effect, grey and shared economy are introduced. In the practical part an overview of services provided for free is created and the implications are also stated. Those were found out via academic studies, interviews and e-mail communication with respondents. The result of this thesis is a summary of implications connected with each type of free tourism services.

This Bachelor´s Thesis analyses EDEN destinations and their importance for tourism in the Czech Republic. The thesis is divided into five chapters. The first part is a theoretical one defining important terms related to the thesis, such as tourism, destination, sustainable development and sustainable tourism. This part also indicates the current situation of tourism in the Czech Republic. The second chapter focuses on the policy of European Union in the field of tourism. The third part presents the project called European Destinations of Excellence in general. The fourth chapter analyses EDEN destinations in the Czech Republic, primarily benefits for these destinations and the impact of this award on changes in number of tourists. Final chapter assesses the EDEN project and the importance of awarded destinations within tourism of the Czech Republic. In the end, there are several suggestions for possible changes, so that an awareness about the EDEN project could increase, which could result in the arrival of new tourists to these destinations.

This diploma thesis deals with new trend a new forms of tourism, with focus on volunteer tourism. The aim of the thesis is summarize development of this form of tourism, mapping of opportunities for engaging in volunteer tourism and, above all, analyzing the participants and potencial participants of this form of travel. The theoretical part deals with the description of new trends and new forms of tourism and subsequently with the definition of volunteering. The practical part of the thesis describes the possibilities of engaging in volunteer tourism and analyzes the participant and the potential participant of this form of tourism.

The aim of this diploma thesis is to give an overview of the position of Israel in the international tourism market. In the introductory part, the thesis deals mainly with the theoretical definition of tourism and focuses mainly on the indicators that can assess the potential for tourism development. The second chapter summarizes the basic data on Israel, including the religion, which is absolutely crucial here. In addition to that, this chapter sums up the basic macroeconomic indicators that can describe the Israeli economy. The last chapter lists the specific prerequisites for the development of tourism in Israel, including not only cultural and natural monuments but also transport, accommodation and catering services offered by Israel to its visitors.

Stimulating the competitiveness of tourism in the European Union is one of the priorities of the current policy framework. The European Union is aware of the importance of tourism in the economy and of the challenges posed by other regions. The thesis first explains the concept of tourism competitiveness, including the possibilities of its measuring. The thesis then describes the European Union's tourism policy, lists the programs and funds used by the European Union to support tourism and captures the current situation of tourism in the European Union. A system for measuring the tourism competitiveness in the European Union is created on the basis of the knowledge from the theoretical part and on the conducted survey. This system is then applied to the Czech Republic.

The thesis aims to analyze European funds promoting tourism in the Czech Republic, and to assess the extent to which the Czech Republic was able to take advantage of this support. The intention is to introduce current possibilities of using EU funds and analyze how effective implementation was. The work is divided into three chapters. The first chapter is devoted to regional policy and the instruments through which it is implemented. The second chapter deals with the Implementation process of EU funds at European and national level. The last chapter analyzes data focused on financial support to the tourism development in the period of 2007-2013, and 2014-2020.

The diploma thesis deals with the economy of Italy and trends in tourism. The aim is to evaluate the development of the economy based on the analysis of key economic indicators, together with the evaluation of the tourism situation, which is followed by the identification of trends in tourism. The work is divided into four chapters. The first chapter provides a theoretical introduction to the topic of the thesis, while in the second chapter the author analyzes the Italian economy and its position on the international scene. The third chapter analyzes the tourism industry, its importance for the economy of the country, and its position in the international tourism market. The trends prevailing in the field of tourism are summarized at the end of the chapter. The last chapter is devoted to the World Expo, which took place in Milan in 2015.

Tourism has been in previous programming periods, one of the investment priorities in a support from EU funds. For the next programming period 2014-2020 this support has undergone numerous changes. Therefore, it begs a question to look back at a period of more than 10 years since the Czech Republic joined the EU. The EU financial support can be analyzed from different angles. The aim of this thesis is to compare the existing options of using financial support from EU funds for tourism in the Czech Republic. The thesis is divided into four chapters, where three are theoretical and one is practical. In the practical part, a study of the feasibility for a specific project in the current programming period 2014-2020 demonstrates possibilities for using financial support in agrotourism. In the current period agrotourism is almost the only fully supported area from EU funds. The project is developed according to the application rules for a submission of a grant application in the programming period 2014-2020.

The thesis deals with support of tourism from European Union sources and national sources and the aim of the thesis is to create an overview about these possibilities of support. First part of the thesis is focused on the opportunities of financial support from European Union and is followed by applying the general rules to the national level. The second part of the thesis is focused on tourism support from national sources. There was used an analysis of strategic and other documents and interwiev with a specialist. The main contribution of the thesis is a creation of well structured overview about tourism support from european and national sources.

The aim of this thesis is to analyze winter tourism supply of Switzerland and subsequently compare this destination with other Alpine countries, e.g. on the basis of number of visitors, ski resorts or price level. The analysis focuses on finding out why or why not tourists visit Switzerland, alternatively why they prefer other Alpine countries. The comparison of countries was made on the basis of individual statistics of each country. Additionally, research was conducted within which respondents expressed their preferences regarding Alpine countries. The final part of this thesis presents a SWOT analysis of Switzerland as winter tourism destination.

The Bachelor´s thesis represents Tunisia as one of the most attractive tourist destinations. The aim of this thesis is to analyze tourism and its factors in the country and expected development strategy till the year 2016. A survey via questionnaire was carried out on the Island of Djerba (by the author). The island is briefly described and the tourism on the island is analyzed from the perspective of Czech clients. This thesis also covers the theory of tourism and includes a brief description of Tunisia plus SWOT analysis, which was influenced by the terrorist´s attacks in 2015. To discuss these problems the following sources were consulted: the analysis of the economic impact issued by the World Council of Travel and Tourism, data issued by UNWTO, data from the World Bank and the World Economic Forum websites and auxiliary materials obtained from the Tunisian National Tourism Authority for the Czech Republic. The results of this study assess the situation in the Tunisian tourism market and provide information about which type of clientele prefer the Island of Djerba and the reasons why.

The aim of the thesis is to describe the initiative European capital of culture and analyse the influence of the title on tourism in given cities. The way of awarding the title, its history and future is going to be introduced. The first part of the thesis is dedicated to the program Creative Europe, where also the project European capital of culture belongs. The second part of the diploma will be engaged in analysis of the influence of the title on tourism in two cities - Riga and Pilsen. Results of the cities will be presented both separately and in comparison with each other.

This Bachelor's Thesis deals with tourism in Spain. The topic is quite broad so the main aim of the thesis is to evaluate tourism in two significantly different regions - Andalusia and Basque Country. The first chapter defines terms related to tourism that are essential to coherently understand this thesis. For example, this part defines the term tourism and its typology. The second chapter focuses on tourism in all of Spain. In particular, Spain is described in terms of history and how tourism is evaluated. In addition, Spain's most attractive places are presented. The second to last, and final chapter are similar in structure in order to perform a comparison of the chapters. The first part of both chapters describes the regions. Then, tourism is evaluated by using statistics from incoming tourists. Finally, SWOT analysis is used to comprehensively evaluate the previously mentioned information.

The Bachelor´s thesis is aimed at discussing tourism and analyzing diffferent perspectives of developement in the Canary Islands, namely in the island of Gran Canaria. The goal of this thesis will first be to evaluace the current situation of tourism in Gran Canaria. It is necessary to find the various perpectives of developement for this area, while also assessing strategic proposal plans in order to increase the competitive ability. The theorical section of this thesis is focused on tourism determination, and destination of tourism. In addition, the origin and developement of tourism in the Canary Islands is discussed. The practical part of this thesis is focused on tourism in Gran Canaria; the life cycle is applied to the destination of Gran Canaria, and there is a complete description of the attractions and infrastructure of the destination. Additionally, a SWOT analysis will take place analyzing the strengths, weakeness, opportunities and threats of tourism in Gran Canaria. In the final chapter, suggestions and solutions for tourism in Gran Canaria will be made based on strategic plans from the Canary institutions of tourism.

This bachelor thesis adresses online ways of distribution that are used by a chosen hotel. Theoretical part approaches e-business and its part e-commerce phenomenon. It characterizes online travel market and takes a closer look on current trends that can influence the world of online travel. It characterizes different types of online distribution which is followed by a practical part, where primary data obtained from hotel Vinohrady are analysed. Using a comparation of obtained data, the thesis discovers which online distribution channel is the most effective and, on the contrary, which of those is not. In the conclusion, it offers a propositions for optimazing online distribution.

Diploma thesis explains history of the origin of the most important European funds, their transformation in the purpose of achieving complex support for decrease of the regional disparities and current functioning of those funds. Cohesion policy utilizes tourism for the development of the regions. Thesis is focused on the role of tourism in Czech Republic and Slovakian Republic, primarily on the options and system of the gaining financial subvention from the collective European budget. Development of tourism is also important for the advancement of the cross-border territories, which share common history, traditions and specifics of given areas. Last part of the thesis is therefore oriented on the cross-border cooperation between Czech Republic and Slovakia since the entering the European Union and on the possibilities of gaining financial funds in these transboundary locations.

The topic of this diploma theses are the European Structural Funds and their influence on development of tourism in Olomoucký region. The thesis describes the development of regional and structural policy in the context of the European Union and the Czech Republic. The thesis introduces the European Structural Funds, which are involved in co-financing of projects within different areas. The object is to analyze three selected projects which were realized in programming period 2007 to 2013 under the priority axis 3 Tourism. The analysis should outline the impacts of projects which were supported by European funds. Another objective is to determine whether these projects helped to meet the objectives which were set in strategic documents. The thesis includes detailed statistics about the size of the volume of funds invested in projects of priority axis 3 Tourism in Central Moravia Region for the past year.

The diploma thesis is written on the topic of Russia: macroeconomics and position at the international tourism market. The theoretical part explains the basic concepts of tourism, describes the basic macroeconomics indicators and define the position of tourism in the global economy. The second part deals with the development of the economy of the Russian Federation from its very begining up to the present. The third part discusses the Russian Federation in the terms of tourism, international income and arrivals. The last part analyzes tourism between the Czech Republic and the Russian Federation. For this part of diploma thesis has been prepared two questionnaires among residents of the Czech Republic and the Russian Federation.

The bachelor thesis deals with evaluation of tourism of the tourist area Opavske Slezsko. It describes the offer of tourism and it includes SWOT analysis. Potencial of the region is also evaluated.

The topic of the diploma thesis is tourism of young people and it researches the influence of three chosen student's organisation on VŠE. First two chapters of the thesis are dedicated to the general description of tourism of young people which is also referred to as Youth Travel. This new segment of tourism shows specific characteristics as for motivation factors, budget, length of stay and usage of modern technologies which are described here. Next chapter deals with the benefits of this segment to the tourism industry. Various forms of Youth Travel and its demand is described in the second chapter more detailed. Third chapter speaks about three student's organisations -- AIESEC Praha, AEGEE Praha and ESN VŠE Buddy System -- which are also focused on outgoing tourism of their members. A research was carried out for the practical part of the thesis. The research examined knowledge of the students about the offer of their organisations, their personal benefits of membership in such a club and their travel habits. Later a second research was carried out among all the students of VŠE (meaning non-members also), which showed a potential for a new student's organisation, which would function as a tour-operator and would organize trips and tours for its members. In connection with this research there is a proposal for such a new organisation called VŠEtravel, z.s.

The aim of the thesis Tourism in Spain in Time of Economic and Debt Crisis is to evaluate the development of tourism in Spain and to define the role of this sector in the context of economic crisis by which the country has been strongly affected in recent years. The first part of the thesis is devoted to the economic profile of the country, the second part deals with the characteristics of tourism in Spain and the third part is a case study of Andalusia, which is an autonomous region of Spain most affected by the crisis. This part involves the introduction of Andalusia as an important tourist destination, evaluation of tourism as a major pillar of Andalusian economy and SWOT analysis of Andalusia which is based on all the findings. In conclusion, the author presents her suggestions regarding the development of tourism in Spain and the use of its unfulfilled potential.

The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.

This thesis presents analysis of the organization of tourism policy in Spain. The thesis is structured into four chapters. First part of the thesis is devoted to description of tourism importance to the Spanish economy by using macroeconomic indicators, further presents Spain as an international tourist destination. Next part of the thesis explains various current trends and factors, which have influence on supply and demand of tourism and introduce new forms of tourism. Third chapter focuses on theoretical approaches to tourism policy in general. The thesis concludes with an analysis of tourism policy in Spain. This part involves characteristics of tourism organisation and governance, instruments and goals of tourism policy in Spain.

The diploma thesis deals with economy of Egypt and its position in the international tourism market. The aim of the thesis is to analyse economy and tourism of Egypt and define their relationship. The thesis is focused on the period of global economic crises and the following political crises, and tries to emphasize the impact of these two events. The thesis is divided into three chapters; the first one is a theoretical basis for the analysis itself. The second chapter is devoted to an outline of the political situation and analyses development of the main macroeconomic indicators in the context of the events of past few years. The third chapter analyses tourism and its effect on the economy.

The bachelor thesis focuses on the issue of tourism development within the microregion Svazek obcí Blatenska (SOB, Group of Municipalities Blatensko). The aim of the thesis is to analyse the potential of the SOB microregion for the development of tourism, to evaluate the possibilities and limits of tourist development from the point of view of local administration representatives, businessmen, service providers and representatives of local societies, and to offer suggestions for potential further development based on these findings. In the first part, definitions of key terms are provided and fields of interest are specified. The second part characterises SOB, describes and evaluates the infrastructure of tourism and provides a comprehensive summary of the attractions of the discussed area. The third part is concerned with the analysis of tourism within the SOB microregion from the point of view of selected groups of interest. It also includes suggestions for making use of the region's potential for tourism development. To achieve the aim of the thesis, available literature on relevant issues was analysed and a questionnaire survey was conducted. The work combines an objective analysis of the region's potential with the views and opinions of local entities involved. As a result, it provides a complex insight into tourism in the given microregion and can serve as inspiration for the SOB villages regarding their future steps in tourism development.

The aim of the thesis Impact of rail transport on tourism development in the Czech Republic is the analysis of correlation between rail transport and tourism in the Czech Republic with reference to global trends in this field and proposition of appropriate steps to deeper and more effective cooperation. The first chapter is devoted to definition of rail transport, history of rail transport in the Czech Republic, characterization of the current state of railways in the Czech Republic, position of rail transport on the Czech transport market and use of rail transport in tourism. Second chapter concentrates on analysis of three chosen tourist destinations in terms of the availability of rail. In the last chapter overall situation in this field is analyzed and suggestions for the further development are given.

The focus of the thesis is the issue of the European Union Structural Funds and their application in tourism. Specifically, the application of the Structural Funds is examined by the analysis of the "Regional Operational Programme Střední Čechy 2007-13". The thesis is divided into five chapters. The first chapter is devoted to regional policy and the Structural Funds as an instrument for its implementation. The following chapters focus on tourism and the implementation of the Structural Funds in the Czech Republic in particular. The core of the thesis consists of chapters four and five. In these chapters "Regional Operational Programme Střední Čechy" is analyzed. The analysis explores the evaluation of the focus of support from the programme, its financial aspects and the categorization of projects supported.

The aim of this diploma thesis is to analyze the development of key economic indicators and indicators of tourism and determination of trends of Italian economy and tourism in the last years. The first chapter is about the influence of the global financial crisis on the development of Italian economy and the economic competitiveness. This chapter also analyzes the measures which were approved by Italian government in effort to improve the state of the economy after the crisis. The second chapter defines the tourism in Italy and describes the development of inbound, outbound and domestic tourism, Italian tourism trends and the tourism competitiveness of Italy. The third chapter compares Italy, Portugal, Greece and Spain in terms of economic level and position of these countries in the international tourism market. The last part of this thesis is devoted to the comparison of Italian regions Lombardy and Calabria which are analyzed by chosen indicators for purpose of showing regional differences between both regions.

The interactive environmental centre is the modern museum that would like to familiarize its visitors with ecology and environment subjects in the entertaining and educational form and promote natural and cultural beauties of the region. Its founding organization -- infinity-progress o.s. received the EU grant. The aim of the thesis is to present project, to analyse its surrounding and to suggest appropriate marketing communication. A secondary aim is to create a logo and design of promotional poster. Thesis is divided into four chapters. The first one includes the basic definitions of the project areas. It is the tourism sector, non-governmental organizations and EU regional policy. The second chapter focus on marketing and its specifics in the tourism and services sphere. The practical part consists of project's initial situation description, external and internal marketing analysis and the marketing mix is introduced at the end. Marketing communication as one of the important marketing mix tools is a subject of fourth chapter. Design of the communication is presented in several steps as well as new logo and promotional material.

The subject of this thesis is the marketing strategy of traditional European destinations. Its objective is to describe the most suitable marketing strategy for the European destinations facing stronger competition within the market of international tourism. Practical part of the thesis consists of the detailed analysis of the most visited European destination -- France. Secondly, the effects of this strategy are measured by the international quantitative marketing research.

The presented dissertation thesis deals with a set of problems related to the strategic planning of tourism development in the context of tourism policy. By making full use of the strategic benchmarking method, the thesis tries to make a certain contribution to the improvement of strategic planning in tourism which represents an important factor of tourism destination competitiveness. The objective of the presented dissertation thesis is to postulate and in practice verify a methodology related to strategic benchmarking, aimed at regional tourism development strategies and at selected aspects of the process of their formation. The dissertation thesis postulates a complex procedure thus making it possible to evaluate and compare the tourism developing strategies of the Czech, Slovak and British regions on the basis of stipulated criteria and fuzzy scales. This procedure is implemented into an on-line evaluating application, which can be used by key regional actors for the evaluation of the particular developing strategies. The evaluation results are used for benchmarking gap analysis and for selection of suitable benchmarking partners by means of fuzzy TOPSIS method. Consequently, selected partners are submitted to an external benchmarking investigation focused on methods of how to create strategies, and managerial approaches to planning. The acquired information is used for an identification of good practices for a regional planning of tourism development.

The thesis deals with the topic of the congress tourism in the European Union and based on the analysis of its current status it evaluates the potential, shortcomings and opportunities for the development of congress tourism in the EU in the future. The thesis is focused on the comparison of the situation in the European Union and the United States of America especially from the point of view of the organisational background, financial issues and the number of realised events per year. The emphasis is put on the supranational/federal level which is mixed with the examples of the lower levels in order to capture the discussed topics in practise.

The thesis clarifies the role of tourism in regiona development. The first chapter deals with the characteristics of tourism in the Czech Republic and its economic importance. The second chapter presents the EU regional policy with a focus on tourism. The last chapter deals with a specific project, which was succesful in application for grant from the Regional Operational Programme NUTS II Severovýchod. The thesis should explain why tourism is supported by the EU as well as provide comprehensive information to persons interested in EU grants in the area of tourism.

Tourism is expected to be the world's future. The most important aspects of tourism are particularly the effects on GDP, employment, capital investment and the balance of payments. The important role of tourism in European economies is acknowledged by the European Union itself, which seeks to create a common tourism policy. The purpose of this work is to define the EU tourism policy, primarily in the terms of legal instruments and regional policy, and determine whether and to what extent that policy has its impact on tourism in the Czech Republic. The first chapter will explain the basic concepts and definitions of tourism and its economic importance for the economy. The second section will describe the development of European tourism policy; for better understanding this part will also define EU institutions responsible for tourism, their competencies and used instruments to promote tourism, including the Structural Funds. The third part of the thesis will provide basic information about legislation and strategic documents in tourism in the Czech Republic, but the central part of the chapter will be devoted to the influence of the European Union to the tourism policy in the Czech Republic. The fourth chapter presents the EU's regional policy as a tool to influence the tourism policy in the Czech Republic and its regions.

In the theoretical part of my thesis I have described the Structural policy and the division of operational programmes and initiatives refered to tourist trade in the Karlovarsky region. In the practical part I have made an analysis of the situation in the Karlovarsky region and I have made a comparison of the two periods of EU financial resources allocation in the region. I have also made a public inquiry about sustainable development in tourist trade in the region and finally I have introduced two projects of EU financial resources allocation.

The thesis introduces to the reader problems of the tourist industry and summarizes possibilities in funding from the Structural Funds. The tourist industry is one of the largest and most dynamic sectors. It is also a very important factor in global regional development, which includes the Czech Republic as well. Structural Funds are naturally helping to support this development. This thesis describes mechanisms of Structural Funds support. A practical part further focuses on specific example of the Structural Funds usage for accommodation services in the Central Bohemia region in 2007-2013.

First chapter contains the characterictic of programming period 2007 - 2013, main objectives and instruments of regional policy EU. There is also description of the situation concerning European Funds in the Czech Republic including main strategic documents and operational programmes. Second chapter deals with particular programmes that include subvention of projects in tourist trade in programming period 2007 - 2013. For illustration there are also introduced some examples of successfully realized projects. Last chapter provides an overview of using financial resources from the Structural Funds in the Czech Republic both in the previous programming period 2004 - 2006 and in the new period 2007 - 2013.