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Your search keyword '"Tamer, Joanna"' showing total 5 results
Start Over Author "Tamer, Joanna" Topic cd-rom technology
5 results on '"Tamer, Joanna"'

1. Consumer titles: the end of the pioneering era

Author

Tamer, Joanna

Subjects
Electronic publishing, Market trend/market analysis, CD-ROM technology, Electronic publication, Electronic publishing -- Forecasts and trends, CD-ROM -- Forecasts and trends, Applications software -- Forecasts and trends
Abstract

New Year's Day 1995 marked the day the pioneering era of multimedia title development for the consumer market ended. Strategies for this emerging market will change significantly over the next […]

Published
1995

2. CD-ROM titles distribution

Author

Tamer, Joanna

Subjects
Multimedia technology, CD-ROM technology, CD-ROM, Multimedia technology
Abstract

Why are we making the same mistakes? Joanna Tamer is president of S.O.S., Inc. and specializes in building distribution channels for emerging technologies. She has her hands full with CD-ROM, […]

Published
1992

3. An interesting legal wrinkle; new media and the Copyright Act

Author

Tamer, Joanna

Subjects
Copyright Act of 1976, Multimedia technology, Patent/copyright issue, CD-ROM technology, Intellectual property, Copyright, Intellectual property, CD-ROM, Multimedia technology, Legislation
Abstract

Is a new media cd-rom title like a book, a video or a software program? Which parts of the Copyright Act, which governs legal protection for intellectual property in the […]

Published
1993

4. Bookstore channel emerges

Author

Tamer, Joanna

Subjects
CD-ROM technology, CD-ROM, Marketing, Multimedia software
Abstract

Distribution channels for multimedia titles are broadening rapidly as the market grows at a pace even the experts didn't predict. One distribution channel that will be important is bookstores. They […]

Published
1994

5. CD-ROM rental in the video channel

Author

Tamer, Joanna

Subjects
Company marketing practices, Multimedia technology, Market entry, CD-ROM technology, Blockbuster Inc. -- Marketing, Baker and Taylor Video -- Marketing, Compton's NewMedia Inc. -- Marketing, CD-ROM -- Marketing, Multimedia technology
Abstract

This holiday buying season has brought us the next major step in creating a mass market for multimedia: cd-rom titles are now available for rental in leading video stores. In […]

Published
1993

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