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The purpose of this study is to investigate whether perceptions of corporate social responsibility (CSR) initiatives affect casino customers’ corporate image as well as the customers’ behavioral intentions (i.e., revisit intentions), through the lens of Carroll’s corporate social performance model, stakeholder theory, and legitimacy theory. This study also examines the mediating effect of corporate image on the relationship between perceived CSR and behavioral intentions. An onsite survey was conducted with 596 casino customers in South Korea. The results revealed that ethical CSR had the strongest impact on corporate image, followed by economic and philanthropic CSR. Only philanthropic CSR had a significant and direct effect on behavioral intentions. Corporate image mediated the relationship between three types of CSR (ethical, economic, and philanthropic) and behavioral intentions. Companies can benefit from these findings by understanding how specific CSR initiatives can enhance corporate image and increase customer retention. This study advances the emerging field of CSR in the gaming industry. [ABSTRACT FROM AUTHOR]

This case study assesses the asymmetric relationship between the relative importance of service quality attributes and overall customer satisfaction in Korean casino settings, using impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA). Results validated the rigor of IRPA and IAA over importance–performance analysis (IPA) in identifying key determining attributes of customer satisfaction/dissatisfaction among various casino service quality attributes based on three-factor theory. The theoretical and practical implications of this study’s findings are included to enrich both academicians’ and casino industry professionals’ understanding of customers’ perceptions of and attitudes towards casinos, and the development of a marketing strategy. [ABSTRACT FROM PUBLISHER]

The current study examines the perceived differences of stress and stress coping strategies between smoking and nonsmoking South Korean casino workers. Casino employees ( N = 621) were grouped into two groups (i.e., smokers and nonsmokers). Using logistic regression analysis with cigarette smoking as the dependent variable, investigators observed that nonsmokers were more likely to report stress related to work or job issues and identify their leisure activity as a form of personal development compared with smokers. Casino employees have a higher prevalence of tobacco smoking than the general population and smoking behaviors tend to cluster with alcohol use and gambling. These findings suggest that smoking cession programs might benefit from taking into account how to provide personal development as a type of leisure. [ABSTRACT FROM AUTHOR]

Abstract: Corporate social responsibility (CSR) has emerged as a critical philosophy and a strategy that affects both internal (i.e., employee) and external (i.e., customer) attitudes. The importance of CSR extends to the casino industry, especially when it pertains to compulsory and supplementary responsible gambling (RG) strategies. To this end, this study surveys casino employees in South Korea to examine the impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation. Results indicate that legal CSR and supplementary RG have a positive effect on organizational trust, whereas compulsory RG strategies have a negative effect on organizational trust. Also, it appears that organizational trust positively influences job satisfaction, which in turn has a positive effect on customer orientation. In building off of these findings, this study provides practical implications for casino managers when implementing CSR and RG strategies. [Copyright &y& Elsevier]

Purpose: To establish the current prevalence of gambling and problem gambling in South Korea and to determine the associated demographic and game play patterns. Methods: Administration of a gambling survey over the phone to 4,000 randomly selected South Korean adults (19+), supplemented by an online survey of 4,330 members of a South Korean online panel. Results: The past year prevalence of gambling among South Korean adults was 41.8 %. The past year engagement in individual forms of gambling was 36.2 % for lotteries and instant lotteries; 12.0 % for social gambling; 2.3 % for sports betting; 1.5 % for casino gambling; 1.5 % for internet gambling; and 1.1 % for horse, bicycle, or motor boat betting. The past year prevalence of problem gambling was 0.5 %. Logistic regression identified the best predictors of problem gambling to be: having a greater number of gambling fallacies; gambling on the internet; betting on horses, bicycling, or motor boat racing; social gambling; male gender; mental health problems; sports betting; motivation for gambling (gambling to escape); casino gambling; and lower income. Conclusions: The past year prevalence of gambling (41.8 %) and problem gambling (0.5 %) in South Korea is low compared to other countries, especially relative to other Asian jurisdictions. This relatively low prevalence of gambling is likely related to the very strong negative attitudes toward it, the low participation by females, and restricted access. The low prevalence of problem gambling is likely related to the relatively low prevalence of gambling and restricted access to continuous forms of gambling. The variables that are predictive of problem gambling in South Korea are quite similar to those found in other countries with a couple of important differences. [ABSTRACT FROM AUTHOR]

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble. [ABSTRACT FROM PUBLISHER]

The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino. Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to overview empirical research on gambling impacts, theories employed to these gambling impact studies and methodology of gambling impacts. Design/methodology/approach – An extensive review of literature on several gaming and tourism journals is presented. Findings – The paper summarizes theories associated with gaming research, gaming impact variables and methodological perspectives in gaming research. Practical implications – The overview of residents' perception provides policy makers to take appropriate actions, minimizing negative impact and maximizing positive impact of gaming industry. Originality/value – The paper is the most comprehensive review of both theories and methodologies of journal articles dealing with residents' perception toward gambling development from early 1980s through 2009. [ABSTRACT FROM AUTHOR]

Abstract: The purpose of this research is to assess the impacts of Colorado''s community-based, limited-stakes casino gaming after 12 years of operation. Current residents’ perceived impacts, benefits, and support of community development due to gaming were examined in the three Colorado gaming communities of Black Hawk, Central City, and Cripple Creek. Results of the study suggest that as gaming development has evolved, residents of these gaming towns have continued to reflect the underlying tenets of social exchange theory in their assessment of gaming. Perception by residents of positive gaming impacts significantly influenced residents’ perceived benefits and these positive benefits also had a positive effect on residents’ support for gaming. Findings of the study concluded that regardless of the life cycle stage of a gaming community, social exchange theory was still valid in explaining the relationships among residents’ perceived impacts, benefits, and support of gaming development. [Copyright &y& Elsevier]

The purpose of this paper is to explore residents’ perceptions toward casino development. Specifically, this paper examines whether there are significant differences between residents’ perceptions before and after the casino development and whether impact factors are correlated with both support for casino and expected personal benefits.Paired t-tests show that residents’ perceptions were significantly different before and after the casino development. Specifically, residents were likely to perceive positive impacts less strongly and negative impacts as being less worse after the casino opened than they did prior to the casino''s opening. In contrast, residents were likely to perceive direct gambling costs as being more serious after the casino opened than they did prior to the casino''s opening.Correlation analysis indicates that those residents who supported the casino development were likely to perceive economic and social impacts more positively. Residents who perceived they would personally benefit from the casino development were also likely to express economic and social impacts more positively, indicating support for a social exchange theory. [Copyright &y& Elsevier]

Estimates the economic impact of the casino industry in South Korea using an input-output model. Demographics and preferences of casino visitors; Most difficult task in estimating the economic impact of the tourism industry; I-O model used in tourism research for estimating the economic impact of tourism.