1. Canadian Cyberparties: Reflections on Internet-Based Campaigning and Party Systems.
- Author
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Small, Tamara A.
- Subjects
- *
POLITICAL campaigns , *POLITICAL parties , *INTERNET , *ELECTIONS , *SOCIODEMOGRAPHIC factors ,CANADIAN politics & government, 1980- - Abstract
Canadian political parties have been using the Internet as a campaign tool since the 1997 election. Rebuilding Canadian Party Politics by Carty, Cross and Young (2000) presents one of the first analyses of Internet-based communications during a Canadian election. It is also one of the most important assessments of Canadian party systems. The book outlines the components that characterize the fourth party system, which they argue, began after the 1993 election. Regionalization is the defining characteristic of this emerging system. The book argues that the Internet, like other communication technologies, is important in this latest party system. Consistent with the notion of regionalized campaign communications, the authors suggest that Canadian political parties use the Internet to target campaign messages to different regional and sociodemographic groups and enter into private conversations with voters. Using original data collected from the 2004 federal election, this paper reflects on these claims. The paper builds the case that the use of the Internet as a campaign tool is not consistent with their argument. Internet-based campaign communications in Canada by the major parties is neither regionalized nor targeted. Rather, this technology makes campaign communication more transparent and centralized. [ABSTRACT FROM AUTHOR]
- Published
- 2007
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