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Focuses on the Asian operations of global music-video broadcasters Channel V and Music Television (MTV). Asian television stations' broadcast of music videos in their markets; Competition between Channel V and MTV; Channel V as the leader in regional youth programming; Other music video broadcasters in the region.

Discusses the actions of Hong Kong-based Channel V to take over the Australian 24-hour music television channel RED. The company's competition with rival company Music Television; Details of the deal between Channel V Music Network Partnership and XYZ Entertainment; The expansion of Channel V to Australia as a sign of the company's ambition to expand to international markets.

Discusses Asian music video service Channel V's 1996 Chinese Top 20 Awards show which was held on February 1, 1997. Pop stars and industry executives in attendance; Awards to Jacky Cheung and Andy Lau; The importance of having high-profile attendees; The growing appeal of Channel V.

Discusses the August 1996 debut in Thailand of Asian music video network Channel V. Universal Cable TV, through which it is offered; Plans to balance local content and international branding; Comments from Vichart Jirathiyut of EMI Thailand and Itthivat Bhiraleus of Broadcasting Network Thailand (BNT); The problematic cable climate in Thailand; MTV Asia, Channel V's biggest rival throughout the region.

Reports on Taiwanese singer Harlem Yu, Indian duo Colonial Cousins and Japanese vocal duo Chage & Aska's recording of individual acoustic shows in London, England for broadcast on the MTV Asia and MTV Mandarin music channels. MTV's plans to show the live recordings to a wider audience; Production process of the shows; Musical style of Colonial Cousins.

Reports on a joint-venture partnership between STAR TV's Channel V and Thai broadcaster Broadcasting Network Thailand (BNT) to facilitate the launch of a 24-hour local-language music channel in Thailand. BNT's initial investment of $10 million in the venture; Distribution of the new channel; Broadcast reach.

Reports on MTV Asia's offer of guest video jockey (VJ) slots to the 1996 presidential candidates of Taiwan for a `Choose or Lose' election special aired on the network's local, Mandarin-language channel. Participation of three of Taiwan's four presidential candidates in the program; Absence of incumbent president Lee Teng Hui; Production of the special.

Points out the controversy surrounding the imminent departure of Warner/Chappel Music's regional vice president in Asia, Harry Hui, for a post as senior vice president/ general manger for MTV Asia's Mandarin operations. The move as following the exit of Andy Grainge, another key executive with regional publishing responsibilities; How Hui's exact departure date is subject to negotiation; Details on Hui's accomplishment at Warner.

Reports on MTV Asia's relocation of key functions of its Mandarin service from Singapore to Taipei, Taiwan. Singaporean media's focus on the job losses resulting from the relocation; Company's strategy to further localize production and marketing facilities; Number of Singapore-based MTV employees affected by the move; MTV Asia's distribution reach in the region.