1. A Price-Based Approach to the Dialectics in African American Female Entrepreneur Experiences.
- Author
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Anderson, Peggy, Sims, Jeanetta D., Shuff, Jalea, Neese, Sarah, and Sims, Atoya
- Subjects
ENTREPRENEURSHIP ,BUSINESSWOMEN ,GROUNDED theory ,ETHNICITY ,MARKETING - Abstract
This research seeks to better understand the experiences of African American female entrepreneurs using a price-based, dialectical approach. Through 20 interviews with African American female entrepreneurs about their experiences of managing, marketing, and obtaining business financing, the costs and benefits they experienced as entrepreneurs are explored. Using grounded theory, the interviews were analyzed and four price-based dialectics emerged: (1) Changing self vs. Maintaining self, (2) Being distrustful of others vs. Being faithful and trusting in God, (3) Weak support from own ethnicity vs. Strong supportive ethnic identity, and (4) Being halted by others' perceptions vs. Moving forward despite pre-conceived notions. [ABSTRACT FROM AUTHOR]
- Published
- 2015