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With rising disposable incomes and male consumers’ increasing interest in personal grooming products, the Chinese menswear market is growing tremendously. Shirt is one of the most popular menswear items chosen by Chinese male consumers. While the shirt market is growing and many Chinese fabric manufacturers possess great capacity in producing high-end fabrics and supply to globally known upscale shirt brands, no fabric brand is in existence in China for high-end shirts. Appreciating the additional value from the branded ingredient (fabric), especially for upscale products (shirts), it might be to the great benefits of the current large fabric enterprises to brand their fabric products. To meet the increasing demand for high-end men’s shirts in the Chinese market and to help Chinese textile industry establishing high-end shirt brands, it is important to understand Chinese male consumers’ shirt consumption behavior for high-end shirts. Focusing on consumers’ preference of fabric attributes, this study conducted a two-step cluster analysis with a survey of 170 Chinese male consumers. As a result, three distinct clusters in the Chinese men’s shirts market were identified: premium consumers, pragmatic consumers, and economic consumers. Results of this study will not only provide implications to the practitioners in the industry in their efforts to better meet the Chinese male consumers’ needs for high-end shirts, but also contribute to the literature on male consumers’ shirt consumption behaviors.

As additive manufacturing develops, more and more attempts have been made to introduce it into the apparel industry. In the process, 3D apparel modeling technology will play an essential role. Three D apparel modeling refers to the technology used to build a 3D digital model and to drive the product manufacturing process. So far, some 3D apparel modeling approaches have matured as a part of commercial software, while others are still developing as academic concepts. Most researchers classified the 3D apparel modeling approaches from the perspectives of operating features, such as input forms like 2D pattern input, sketching input etc. This kind of classification which focuses on particular technical problems could usually be done quite professionally and comprehensively, but lack of a global view of the development pathway (DP). For this study, 3D apparel modeling approaches were classified into three groups of DP.