1. How German Companies apply Roadmapping: Evidence from an Empirical Study
- Author
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Thomas Abele, Sven Schimpf, and Publica
- Subjects
Smart system ,Information Systems and Management ,Forcing (recursion theory) ,Knowledge management ,Metaphor ,business.industry ,Strategy and Management ,media_common.quotation_subject ,05 social sciences ,General Engineering ,Core competency ,Management Science and Operations Research ,050905 science studies ,language.human_language ,German ,Empirical research ,0502 economics and business ,Industrial relations ,language ,The Internet ,0509 other social sciences ,business ,050203 business & management ,Digitization ,media_common - Abstract
Roadmapping is a method able to integrate different planning levels and to allocate options within these levels, using the metaphor of guidance through the complexity of a geographic landscape. Roadmaps enable companies to explore and choose the best possible route from available options. Today, roadmapping (and strategy in general) is confronted with new challenges. Industry trends such as an increasing digitization, smart systems and the internet of things are forcing companies to consider fields in their roadmapping processes that are extending beyond traditional core competencies. The aim of the presented research is to identify current roadmapping practices applied in industrial companies in Germany. To reach this aim, characterizing parameters for roadmap design, as well as future challenges, recommendations and pitfalls were investigated with the help of practitioners from industrial companies in an internet survey.
- Published
- 2019
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