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Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.Keywords: Green consumption; purchase intention; green products; retaileISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Este estudio pretende analizar si los pequeños y medianos productores agrícolas del Estado de São Paulo, en la región Alta Paulista donde predomina la agricultura con un uso considerable de plaguicidas, practican la logística inversa de envases vacíos de plaguicidas. Atendiendo a las disposiciones legales y discusiones de investigadores, se realizó un cuestionario a 48 agricultores de la región para recolectar datos que son analizados, cuantitativamente, mediante escalamiento multidimensional en el programa SPSS 22.0. Se concluye que la logística inversa en el primer eslabón de la cadena, los agricultores, no funciona satisfactoriamente, pues cerca del 83% de estos agricultores no devuelven el envase y/o no cumplen con sus obligaciones legales, debido principalmente a la falta de fiscalización, motivación y concienciación de los agricultores por parte del Gobierno. El estudio incentiva nuevas investigaciones en otros lugares, proponiendo como desafío incrementar políticas públicas adecuadas para control y eficacia de la logística inversa.

O objetivo deste estudo foi analisar a influncia do greenwshing (maquiagem verde) na percepo do consumidor para o consumo verde no varejo. Sob este enfoque foi avaliada se o greenwashing confunde o consumidor sobre o que vem a ser o consumo verde e se o mesmo confia no consumo verde. Para a verificao do objetivo proposto por esse trabalho, foi realizada uma pesquisa exploratria, de natureza quantitativa, por meio de um survey junto a uma amostra de 359 respondentes do Estado de So Paulo. Quanto justificativa do mtodo utilizado, a pesquisa exploratria, no fato de ser uma amostragem no-probabilstica por convenincia e de natureza quantitativa, so caracterizadas por uma abordagem em campo buscando as caractersticas situacionais apresentadas pelos entrevistados para gerar medidas quantitativas dos atributos observados por estes. Para a coleta de dados foi utilizada uma empresa especializada e pesquisa de mercado e assim, foram coletados os dados de consumidores reais. Como resultado foi possvel observar que o greenwashing confunde o consumido e no influencia na confiana do produto verde.

With increased consumption of green products, organizations have promoted their products and services as green to attract an environmentally growing segment. However, 98% of the products advertised as green have some element characterized as greenwashing, affecting consumer satisfaction. Given the need to classify subjective, ambiguous and imprecise indicators as consumer satisfaction degree of green products, a computational model of measurement is proposed that incorporates fuzzy logic techniques to reduce the incidence of uncertainty in decision analysis processes, facilitating decision-making. The fuzzy rule-based system created allows the efficient handling of uncertainties and vagueness of input data, measuring the relationships between various input variables to analyze consumer behavior and perception of greenwashing. The Mamdani's Inference Method was used to make different combinations of linguistic variables and to evaluate the relationship of these variables to consumer behavior, implementing a quantitative method of decision-making regarding the behavior of the variables. As a result, it is observed that greenwashing confuses and influences the consumer in green product confidence in retail. After the application of the system, it is concluded that the results are feasible and with the use of fuzzy logic, the system can help in the analysis and determination of the consumer satisfaction degree, and can helps companies to make future forecasts about consumer behavior of green products. The proposed approach enriches the information on the attitudes of green consumers when they perceive greenwashing. Besides, the system facilitates the decision-making and actions of both consumers and companies that apply the greenwashing as a marketing strategy.

Made available in DSpace on 2022-04-29T08:28:33Z (GMT). No. of bitstreams: 0 Previous issue date: 2020-01-01 This study aims to analyse how absorptive capacity influences assistive technology development in businesses with social impact (BSI). The research performed was descriptive and qualitative, using the case study method. The data was collected using semi-structured interviews with managers of BSI expansion and alpha (fictitious names). The results highlight the characterisation of assistive technology development and the analysis of the properties of absorptive capacity (ACAP) in BSI. As a contribution for the advancement of knowledge, the study identified the descriptive properties of the ACAP construct in the development of assistive technology processes. The study makes a practical contribution as social business managers and public policy makers could use the research findings as support for decisions about the development and scalability of new assistive technologies. Programa de Mestrado e Doutorado em Administração Universidade Nove de Julho, Rua Deputado Salvador Julianelli s/n 1 andar Programa de Pós-Graduação em Administração Universidade Estadual Paulista Júlio de Mesquita Filho Campus Experimental de Tupã, Av. Domingos da Costa Lopes 780 Programa de Pós-Graduação em Administração Universidade Estadual Paulista Júlio de Mesquita Filho Campus Experimental de Tupã, Av. Domingos da Costa Lopes 780

Made available in DSpace on 2022-04-29T08:27:51Z (GMT). No. of bitstreams: 0 Previous issue date: 2018-11-29 Purpose: The purpose of this paper is to focus on evaluating relational capability regarding the configuration of a network of technological partners in Brazilian technology-based firms (TBFs). Design/methodology/approach: The data were collected using an online questionnaire made available to technology-based companies resident in Brazilian Technological Parks. A total of 73 companies responded. The data were analyzed using bivariate and multivariate statistical techniques and were processed using Statistical Package for Social Sciences software. The statistical tests included factor analysis, Cronbach’s α and multiple regression. Findings: The paper shows that the strategic alliance portfolio is influenced by organizational learning, diversity of partners, governance structure, intensity of partnership relations and configuration. In particular, the portfolio of alliances with competence orientation is characterized by tacit knowledge exchanges and learning exploration, homogeneity of partners, informal governance mechanisms, strong bonds of trust and reciprocity with partners and low diversification of actors’ profiles, their attributions and the results obtained in the portfolio. Meanwhile, the characteristics of alliance portfolios with legitimacy orientation include explicit knowledge exchange and learning exploitation, heterogeneity of partners, formal governance mechanisms, weak bonds of trust and reciprocity with partners and high diversification of the profile of the actors, their attributions and the results obtained from the portfolio. Practical implications: The configuration of the alliance portfolio plays an important role in innovation. To stimulate the creation of new technological skills, the executive of a technology-based company from emerging countries such as China, Russia and India, can configure the portfolio of strategic alliances with more homogeneous partners in terms of profile and attribution. However, if this executive is challenged to seek legitimacy and complementary resources in these markets he can invest in the diversification of the strategic alliance portfolio, prioritizing partners with differentiated profiles and attributions. Originality/value: The originality of the research lies in the adoption of a complementary and multidimensional theoretical prism, considering the relational capacity of TBFs in the configuration of alliances, both in the intra-firm and portfolio perspective. Furthermore, it was considered that the configuration of alliances can be based on both competence and legitimacy factors. Department of Administration Universidade Nove de Julho Department of Administration Universidade Estadual Paulista Julio de Mezquita Filho Faculdade de Ciências e Engenharia, Campus de Tupa Department of Administration University of Sao Paulo – USP Department of Administration Federal University of Mato Grosso do Sul Department Information technology University of Murcia Department of Administration Universidade Estadual Paulista Julio de Mezquita Filho Faculdade de Ciências e Engenharia, Campus de Tupa

The integration of research and development (R&D) activities, as well as the multidisciplinarity of the knowledge generated, help small and technology-based companies (STBCs) seek innovation in their products in a continuously and collaboratively way. Thus, the maturation of relational capacity from strategic alliances can be relevant to the achievement of competitive differentials from the development of new products (NPD). Given this context, it was tried to answer the following research question: how does the interaction between relational capacity and NPD occur? For this, a qualitative descriptive research was carried out based on a multiple case study with four STBCs of the biotechnology sector. Primary data were collected from structured interviews and secondary data were obtained from organizational documents, including NPD contracts, projects and reports. Content analysis was used to interpret the data and an analytical strategy based on the theoretical propositions that led the discussions was used. In addition, Iramuteq software was used to retrieve textual corpus and words. From the discussion of the results it was possible to analyze how the biotechnology STBCs plan, structure, coordinate and synchronize the contractual strategic alliances for the NPD. The aggregate results also supported the proposal of a descriptive model on the relational capacity associated to NPD, identifying its interactions and procedural synergies, which contributes to the advancement of knowledge about the management of strategic alliances for NPD in STBCs., A integração das atividades de pesquisa e desenvolvimento (P&D), bem como a multidisciplinaridade dos conhecimentos gerados, contribuem para que as pequenas empresas de base tecnológica (PEBTs) busquem de forma contínua e colaborativa a inovação em seus produtos. Sendo assim, o amadurecimento da capacidade relacional a partir de alianças estratégicas pode ser relevante para a conquista de diferenciais competitivos a partir do desenvolvimento de novos produtos (DNP). Diante deste contexto, buscou-se responder à seguinte questão de pesquisa: como se dá a interação entre capacidade relacional e DNP? Para tal, delineou-se uma pesquisa descritiva de natureza qualitativa realizada a partir de estudo de caso múltiplo com quatro PEBTs do setor de biotecnologia. Dados primários foram coletados a partir de entrevistas estruturadas e dados secundários foram obtidos a partir de documentos organizacionais, incluindo contratos, projetos e relatórios de DNP. Adotou-se a análise de conteúdo para interpretar os dados e foi utilizada uma estratégia analítica baseada em proposições teóricas que conduziram as discussões. Além disso, adotou-se o software Iramuteq para recuperação de corpus textuais e palavras. A partir da discussão dos resultados foi possível analisar como as PEBTs de biotecnologia planejam, estruturam, coordenam e sincronizam as alianças estratégicas contratuais para o DNP. Os resultados agregados também fundamentaram a proposição de um modelo descritivo sobre a capacidade relacional associada ao DNP, identificando suas interações e sinergias processuais, o que contribui para o avanço do conhecimento sobre gestão de alianças estratégicas para DNP em PEBTs.

Com o objetivo de avaliar a relação entre os atributos de estilo de vida e o consumo de produtos orgânicos no varejo especializado, a presente pesquisa procurou entender quem é o consumidor de produtos orgânicos no varejo especializado. Para atender a este objetivo, foi realizada uma pesquisa de campo com natureza qualitativa e quantitativa junto a uma amostra de 60 indivíduos abordados no momento da compra em um supermercado especializado em produtos orgânicos na cidade de São Paulo/SP. Como resultado foi observado que os consumidores de produto orgânico declaram adotar um estilo de vida saudável e atribuíram como fatores determinantes para a compra de produtos orgânicos a qualidade e os benefícios que os mesmo agregam a saúde., To evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of São Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health.&nbsp

The objective of this study was to analyze the waste management in a maintenance workshop for heavy vehicles. To achieve this, purpose a study in the state of São Paulo - Brazil was conducted in a maintenance workshop for heavy vehicles providing services for the major plants of this sector in the region. Data were collected over a period of 18 months, using the Wuppertal method to measure the environmental gains. It was observed that more than 245 tons of abiotic materials are no longer generated by the practice of reuse in the steel production chain. Moreover, 2,000 tons of water and 20 tons of air no longer were used to process the same steel amount that is sent for reuse in the production chain.